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Arab Health sees record number of product and solution launches in 2014

January 28, 2014 10:51 am

The Middle East’s largest healthcare expo, the Arab Health Exhibition & Congress, has witnessed a record number of new product and solution launches as the private sector continues to contribute to the demand for healthcare services in the region. This comes as authorities increase their focus on medical technology which in turn enhances quality and cost efficiency.

With more than 3900 exhibiting companies from 63 countries, an estimated 85,000 visitors and 19 healthcare conferences with 9000 delegates, Arab Health will continue on the 29 & 30 January 2014 at the Dubai International Convention & Exhibition Centre.

With rising healthcare costs and the growing demand for new technology, governments across the GCC are actively reviewing reforms and policies to promote private sector participation. Healthcare costs in GCC are on the rise due to increasing use of new and advanced technologies, as well as high pharmaceutical costs. Studies reveal that new medical technologies lift healthcare costs by 38–62%.

With 10% increase in number of exhibiting companies, Arab Health 2014 provided a platform for regional and international healthcare organisations, institutions and professionals to share their latest innovations and contribute to the demanding patient needs.

GE Healthcare showcased their latest innovative medical technologies, services and solutions for the first time in the Middle East, at Arab Health 2014.

According to Maher Abouzeid, President and CEO of GE Healthcare for the Middle East and Pakistan, “One of the landmark products being introduced to the region for the first time at the event is the Revolution CT scanner, 510(k) pending, a first-of-its-kind computed tomography (CT) system combining wide coverage, high spatial resolution and high temporal resolution technology into an ‘all in one’ CT system. GE Healthcare will also launch the Centricity 360, which is designed to streamline clinical collaboration among caregivers and patients, and is built on GE’s Industrial Internet platform called Predix, connecting machines, people and data to improve outcomes.”

Sweden’s GETINGE showcased a tailor-made cleaning and disinfection solution for EndoWrist instruments; the surgical instruments used in the da Vinci Surgical System for robotic-assisted surgery from Intuitive Surgical.

“We are very happy to offer an automated solution for both 5 and 8 mm EndoWrist instruments approved by the instrument manufacturer Intuitive Surgical,” says Hanna Lindblom, Product Manager at GETINGE. “Our solution can process up to eight EndoWrist instruments per cycle, and as one operation set consists of three instruments, it enables the customer to increase the number of operations per day without increasing the number of instruments. This way there will always be a back-up.”

In addition, UK-based Zebra Technologies has launched its LaserBand wristband technology combined with a preview of a new range of mobile printers for the Middle East healthcare sector at Arab Health 2014 to help hospitals deliver accurate patient ID and labelling at the patient’s bedside.

For press enquires please contact:

Natasha Everley
Hill+Knowlton Strategies
Telephone: +971 4 3344930