Aspire Zone Foundation and STRI set up strategic alliance

January 14, 2016 11:02 am

Driven by its vision to become the reference in sports excellence worldwide by 2020, Aspire Zone Foundation (AZF) has inked a partnership with the STRI Group to establish a Centre of Excellence for natural sports turf research and development, which will service Qatar’s sports facilities.

According to the partnership agreement, the venture will include a 1 hectare outdoor turf research facility and a fully equipped laboratory to develop natural sports turf solutions tailored for local and regional weather systems, which require specific technology and expertise.

Together AZF and STRI will explore ways to improve the efficiency of natural turf surfaces and create optimal conditions in Qatar’s new stadiums and other sports facilities, even in harsh weather.

Commenting on the agreement, Mr. Mohammad Khalifa Al-Suwaidi, Acting CEO of Aspire Zone Foundation, said: “Guided by QNV 2030, and our mission to enhance sports performance, comes this step, which marks the latest expansion of Qatar’s booming sports industry, in order to support our ambition to make natural turf sustainable across the region. Qatar’s football industry will be the main beneficiary but we also expect golf, tennis and equestrian courses to benefit from our research and service offerings.

“This alliance will help us develop Qatar and the region’s expertise in the design and management of natural turf, allowing AZF to benefit from STRI’s world leading skills in research and consulting expertise.” Al-Suwaidi added.
Lee Penrose, STRI Group Director added: “We are delighted to have agreed a strategic partnership with AZF and keen to start working with Qatar to not only improve natural turf surface design, but also develop the country’s sports turf management capacity, as this will help Qatar to cement its position as the primary sports destination for the region.”

He concluded, “With more than 80 years of experience, including at the last two World Cups and Olympic Games STRI work alongside AZF to deliver the same creative but practical solutions for design, establishment and management of sports surfaces that we have been providing for sports clubs and organizations around the globe.”

AZF and STRI will provide training in the region to contractors, civil servants and any other relevant organizations and will not compete with local companies. As such, this alliance will hugely contribute to Qatar’s National Vision 2030 by investing in human capital. It will develop expertise and create opportunities for Qatar’s people, enhancing the efforts of the Foundation to develop competitive infrastructure and helping to deliver an amazing 2022 FIFA World Cup.


AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.