Bawadi Mall launches Back to School campaign

August 31, 2014 2:34 pm

The ‘Back to School’ campaign has been launched by Bawadi Mall, the largest in Al Ain city, with a host of discounts and deals.

“The return to school is both an exciting and stressing time for parents and kids. We are trying to make it fun this year by encouraging shopping outlets to offer their best discount offers at this period of the year. On the sidelines, we are also running entertainment shows to engage more visitors,” says Bassam Saleh, Marketing Manager, Bawadi Mall.

As part of the campaign, brands in Bawadi Mall are incorporating new elements into their marketing strategy and looking for ways to truly connect and engage with students.

“One of biggest challenges faced by brands today is reaching the fast-growing youth market. This demographic segment is known to follow the latest trends. We encourage parents to visit Bawadi Mall to ease the transition from summer vacation to the first day of school of their children,” Saleh added.

Bawadi Mall has been conducting edutainment campaigns since beginning of 2014 targeting the student segment. It has earlier created themed cultural exhibits to educate visitors on different cultures, which triggered tremendous response from mall visitors.

Bawadi Mall, which was launched in 2009 as a better place to visit and shop for brands, is owned by Nael & Bin Harmal Group.

For further information, please contact:
Virtue PR & Marketing Communications
P.O Box: 191931
Dubai, United Arab Emirates
Tel: 00971 4 4508835