Bebe’s Deira City Centre Store flaunts an enhanced look

August 20, 2014 11:18 am

Fashion label Bebe re-opened its revamped store in Deira City Centre with a brand new look. The face-lift came as a bonus at a time when Bebe is aiming towards a rapid expansion in the region.

The revamped store boasts an area of 3060 sq. ft. The store is centrally located at the second level, adjacent to the food court in Deira City Centre Mall.

The revamped Bebe store was launched with a fresh look and uses the customary Bebe colours – black and white. Bebe constantly keeps abreast with innovative fashion trends and this time around customers can shop from a wider choice at its refurbished store.
In the last quarter the brand witnessed a rise in its store foot fall and realized that the clientele’s tastes and preferences were accelerating, hence the brand had to meet the requirements of the growing demand which led to a larger store. Initially the store occupied an area of 2529 sq. ft. Hence the substantial increase.

Shabnam Hashir, Senior Brand Manager, Bebe Middle East said, “The remake is aimed at providing potential and existing customers the wide collection range they always wanted. A bigger store welcomes more consumers and invites for comfortable shopping. This is an innovative approach to enrichen in-store experiences for all Bebe customers.”