Berger Paints wins IBU Award for second consecutive year

August 4, 2014 12:09 pm

For the second consecutive year, Berger Paints Oman has been conferred with the IBU (International Business Unit) Outstanding Unit of the Year Award that is considered as the Oscars.

It is awarded to units that have excelled in qualitative as well as quantitative parameters such as total operations productivity, return on capital employed, sourcing, compliance, marketing and HR initiatives, etc. This year, there were points awarded for customer centricity as well, incorporating another relevant parameter to choose the winner.

As the name itself suggests, customer centricity keeps the customer at the centre of all business processes. It aims at providing them the right product at the right price. While it is important to meet and surpass customers’ expectations, Berger Paints has gone beyond and taken additional steps to ensure customer’s satisfaction. It believes in educating the customers and taken proactive steps to assist them, as and when a situation demands. In addition, it has been equally conscious and consistent on HR and training. This serves a dual purpose of providing the best service to the customer as well as training the local employees.

“Berger Paints has never been just about profits and turnovers. We have been equally conscious of keeping our customers satisfied and happy. Perhaps that is why this quality that has been reflected in our planning and executions was included as a parameter this year. Winning the award for the second consecutive year makes us proud but at the same time also makes us conscious of the responsibility that has been entrusted in us,” stated P.K. Raj, General Manager Oman.

In the past year, the Oman Unit organised several customer connect programmes to improve the brand image and also refurbished 29 retail outlets to give a look and feel of a T2 retailing shop that gave it the extra edge to win the award once again this year.