Canon supports EWS-WWF’s conservation efforts in Wadi Wurayah National Park

February 20, 2014 12:00 pm

Canon Middle East, a world specialist in imaging solutions, has renewed Gold membership with Emirates Wildlife Society in association with WWF (EWS-WWF), in line with its continued efforts be a socially responsible and environmentally conscious company through supporting leading NGOs.

Canon’s renewed corporate membership is an extension of the organisation’s role as Conservation Imaging Partner of WWF International and will continue to support EWS-WWF in its mission to conserve biodiversity and promote sustainable living through education and conservation initiatives in the UAE.

In 2013, the Government of Fujairah appointed EWS-WWF to spearhead the development of Wadi Wurayah National Park. This is an area of outstanding natural beauty in Fujairah’s Hajar Mountain range that requires conserving as one of the UAE’s most valuable natural environments.

As one of the park in-kind sponsors, Canon Middle East is supporting EWS-WWF by providing photographic equipment for the freshwater research team to capture data and imagery. The images will be used to promote environmental awareness at the scientific centres in the National Park.

Anurag Agrawal, Managing Director, Canon Middle East, said: “Canon’s renewed membership with EWS-WWF demonstrates our commitment to supporting pioneering CSR initiatives that aim to protect the natural environment and educate future generations on the values of conservation. The activity is aligned to our Kyosei philosophy where we aim for sustainable growth while protecting the communities we live and work in.

“We are also proud to support EWS-WWF and the Government of Fujairah’s leadership in protecting the UAE’s natural and cultural environment and Canon will continue to support activities that facilitate critical environmental goals.”

Nicolas Delaunay, Director, Business Development and Marketing at EWS-WWF, added: “It is with the support of the business community that we are able to continue our conservation efforts in the country. In this instance, it is thanks to Canon that our conservation team is now able to appropriately document the important freshwater research and other research activities happening inside Wadi Wurayah National Park.”

Canon’s CSR commitment spans its corporate philosophy through to the lifecycle of its products with a focus on reducing resource use, lowering environmental impacts and improving waste recycling. The products being used at the park include Canon EOS M, Canon EOS 70D, PowerShot D20 and several lenses.

In recognition of Canon’s CSR commitment the organisation received the Dubai Chamber CSR Label in 2013 for the second consecutive year and was also recertified to ISO 14001 Environmental Management Standard.

Canon Group is ranked 8th in the World’s Most Reputable Companies (2013), 30th on Interbrand’s 2013 Best Global Green Brands and its score on the Climate Counts scorecard is 66/100.

For further information, please contact:

Malek Abdelrahman
ASDA’A Burson-Marsteller
Jeddah, Kingdom of Saudi Arabia
Tel: 026067202