Choithrams inks Tesco products distribution deal

May 8, 2014 11:53 am

UAE supermarket chain, Choithrams has announced the signing of an agreement with Mena Holdings Group, the distributor of UK-based retailer Tesco for the Middle East and North Africa, making it the only retailer in the UAE to stock Tesco private label products, Gulf News has reported. The first phase of the rollout includes products that stretch across different categories, such as ice cream, frozen vegetables, ready-made meals, cereals, canned goods, nuts, confectionery, oil and sauces, as well as the Tesco Organic and Tesco Finest ranges. Choithrams, which opened its first store in Dubai in 1974, has 32 stores across the UAE.