C&J Clark International launches new iPad Foot Gauge in Dubai
C&J Clark International are taking shoe-fitting innovation to a new level with the launch of a brand new iPad Foot Gauge in Dubai. The revolutionary new fitting gauge will be used to measure children’s feet in-store, and to give both parents and children an interactive and fun, hassle-free shopping experience.
The iPad Foot Gauge is a radical new measuring device that combines over 170 years of shoe fitting heritage with state of the art design innovation. The new device uses a footplate to measure foot length and a special digi-tape to measure foot width. This size information is then relayed to the iPad app, presenting an instant shoe size guide that Clarks company trained fitters, over 11,000 across the globe, use to find perfectly fitting shoes for each child.
Clarks developed the iPad Foot Gauge in order to enhance their consumer experience, making shoe selection even more exciting for both parents and children with the use of innovative technology.
Thus, the iPad Foot Gauge design features animated Clarks’ brand characters, Jack Nano and Daisy, who entertain children whilst guiding them through each simple step. The iPad Foot Gauge and bespoke app was designed specifically for the Clarks company who worked with award winning design agency Designworks Windsor Ltd.
Irfan Porbanderwalla, President of Middle East and Africa for C&J Clark International commented, “We’re always striving to innovate and improve our in-store experience. Great fitting shoes are at the heart of our business and we have developed the iPad Foot Gauge because we want to continue to enhance our consumer experience, ensuring that children have stylish shoes that fit their feet perfectly.”
New technology, state-of the-art facilities and a continued love of shoes means Clarks continues to be one of the most loved shoe brands in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, Clarks is also the world’s largest casual and smart shoe company and the fourth largest footwear company on the planet.
C&J Clark International are rolling out this incredible new technology across the GCC throughout 2014.
The iPad Foot Gauges are now available across Dubai in Clarks stores at Mall of the Emirates, The Dubai Mall, Mirdiff City Centre and Deira City Centre.
For more information, please contact:
BPG Cohn & Wolfe