“Dar Al Herafiya” opens in Muscat Grand Mall

August 23, 2014 10:33 am

Under the patronage of Tariq Sulaiman Al Farsi, CEO of Al Raffd Fund, and in the presence of H.E. Said Bin Saleh Al Kiyumi, Chairman of Oman Chamber of Commerce and Industry (OCCI), Muscat Grand Mall celebrated the official launch of ‘Dar Al Herafiya’ outlet – a handicraft and small business initiative sponsored and supported by the ‘Manafeth’ programme by OCCI.

Manafeth, which is the Arabic word for ‘outlets’, is a programme established by OCCI, and it aims to support small and medium-sized enterprises to start their own retail outlets in shopping malls, allowing them to promote their businesses and introduce themselves to the public. The Dar Al Herafiya store specialises in production, sale and promotion of traditional Omani handicrafts that are made by talented Omani craftsmen.

The store aspires to establish reliable products following international quality standards in order to meet the clients’ demands locally and internationally. A variety of products are available at Dar Al Herafiya, from silver products, table sets, Omani Khanjar, woodworks, leather goods, clothes, dates and frankincense containers,potteries, decoration ships, and many other original Omani handicrafts that are designed with international standards and that are capable to compete in the global market.

Commenting on the occasion, Hassan Jaboub, General Manager of Muscat Grand Mall, noted: “Dar Al Herafiya is a project that encourages talented Omani craftsmen to share their traditionally designed products and innovative handicrafts and to help them promote their works in the market. It acts as a hub from which traditional Omani products can be promoted in the local, regional and global markets. Thus, we believe Muscat Grand Mall is the ideal location to promote such an incredible project, giving the fact that the mall receives visitors from all walks of life, including locals, residents and tourists.”

Manafeth is one of nine initiatives launched by OCCI that aims to support small and medium enterprises to grow and establish a trademark in the business world. Such initiatives are implemented by OCCI in cooperation with other public and private sector organisations that are eager to join in the national drive to support SMEs. In a remarkable implementation of the cause, Muscat Grand Mall opened the doors for those ambitious businesses to stand out among leading local enterprises and internationally famous brands.

Boasting more than 130 stores, a three-screen cinema, high-end residences and office space, in addition to hosting the largest food court in Oman, Muscat Grand Mall is also home to leading global brands such as US Polo Assn., Garage, PAUL, Monsoon Children, Gymboree, Carrefour, Happy Land, City Cinema, Sharaf DG, R&B, HomesRUs, Chili’s and Patchi among others.