DISTREE Middle East 2014 to showcase new products, brands and technologies to the region’s retail channel

April 3, 2014 3:32 pm

Retail channel event DISTREE Middle East will showcase the latest and greatest technology products and consumer electronics (CE) devices from around the world in Abu Dhabi this May. DISTREE Middle East 2014 will include three separate product showcase sessions as part of a packed event agenda: ‘Fresh: A First Look at New Technology’, ‘Wearables LIVE’ and ’60 Seconds to Convince’.

More than 70 retail brands are set to participate at the event, presenting their latest products and holding pre-scheduled one-on-one meetings with leading retailers. DISTREE Middle East takes place from May 20th to 22nd in the luxurious surroundings of the Fairmont Abu Dhabi.

DISTREE Events has confirmed that the popular ‘Fresh: A First Look at New Technology’ session will make its Middle East debut at this year’s 10th anniversary event. Farouk Hemraj, CEO at DISTREE Events, said: “The ‘Fresh’ session is a powerful opportunity for innovative vendors to present their products to the Middle East’s most influential channel audience. Produced in conjunction with Sightline Group, ‘Fresh’ is a fast-moving production showcasing new technologies.”

Wearables will also take centre stage at DISTREE Middle East 2014, with the launch of a new dedicated Wearable Tech Zone in the exhibition area, workshop sessions exploring the product category’s retail potential, plus a ‘Wearables LIVE’ demonstration session hosted by Laurent Eymard, Co-Founder and CEO at RED-DOLPHIN – a community platform dedicated to wearable technology.

“Middle East retailers are increasingly keen to source wearables, meet new brands and suppliers, and develop this exciting new product category in 2014,” commented Hemraj. “We’re bringing together the brands responsible for the hottest new wearable products in one place at one time – from start-ups to A-brands.

DISTREE Middle East 2014 will also include the ’60 Seconds to Convince’ awards programme, giving dozens of exhibiting vendors one minute to deliver an elevator pitch for their latest product offering, with overall winners determined by live electronic voting.

Hemraj added: “Each showcase session offers a unique opportunity for vendors. ‘Fresh’ is a chance for vendors to showcase in detail products under development or about to hit the market. ‘Wearables LIVE’ is completely focused on this fast-growing and strategic product category. ’60 Seconds to Convince’ is the chance for all participating vendors to pitch their latest products to the Middle East’s most influential group of retail executives and buyers.”

Positioned as an exclusive invitation only event, DISTREE Middle East attracts senior channel executives and top retail buyers from across the region. The efficiency of the event format, coupled with the chance to meet both existing and potential suppliers, makes DISTREE Middle East a ‘must attend’ event for all those involved in the retail channel.

“From A-brand vendors to start-ups, there is an ongoing battle to secure retail shelf space and prominent positioning on e-tail sites in the Middle East,” added Hemraj. “DISTREE Middle East is the place to showcase the latest products, meet the retail executives that really matter and accelerate business growth in the region for 2014 and beyond.”