Doner Kebab invests Dhs20m to open 12 new outlets in Dubai

August 10, 2014 4:48 pm

The international franchiser Doner Kebab is investing AED 20 million to open 12 new outlets in Dubai this year. The company is now poised to exceed its milestone of managing 20 plus outlets in the GCC, in its first two years of operations in the region.

Doner Kebab is already present in nine locations across the UAE, and the 12 new outlets will be located in Al Barsha, Al Ghurair Centre, Burjuman Centre, Deira (next to Deira City Centre), Dragon Mart, Dubai Mall, Dubai Silicon Oasis, Dubai Sports City, Global village, JBR The Walk, Jumeirah road, and Tecom.

In the region, Doner Kebab already has outlets across the GCC and Pakistan and India as well. The company, which started with 12 staff at their head office in Dubai, now has over 300 employees spread across the GCC, Pakistan, and a hub office in London.

The first Doner Kebab outlet opened in Berlin in 1989, and the business has since grown exponentially, with current operation in more than 14 countries. The company is also building a factory in Dubai to keep up with the growth and appetite for its one-of-a-kind Doner Kebabs.

“The UAE is one of the best performing markets globally, and our headquarters for the region. The market is demanding more of our products, and with the 12 new outlets, we can easily meet this demand. We are also building a factory in Dubai, so that we can supply our outlets with fresh ingredients, which incidentally is the trademark of our menu items,” commented Farshad Abbaszadeh, CEO, Doner Kebab.

The company is currently running a marketing campaign in association with Coca Cola. Customers are encouraged to upload any picture of the 200 Doner Kebab branded Dubai taxis on the company’s Facebook page, and the picture with the most shares, wins two free meals a day.

“Dubai taxis are on the road 24/7, and we want to give Dubai residents maximum chances to experience our Doner Kebabs. We are a modern brand, and committed to introducing new and innovative ways to engage with our customers,” added Abbaszadeh.

The kebabs are made from quality ingredients that can only be found at Doner Kebab, and customers are sure to appreciate the distinctive taste, not to mention the SECRET SAUCES that is exclusively prepared.

The company uses 100% veal and pure chicken fillets. The meats are imported directly from Germany for a more specialized and authentic taste. Doner Kebab also differentiates itself by the use of fresh locally produced vegetables that are prepared daily, and the special “Doner Kebab Bread”, which make the kebab a special treat.

Doner Kebab offers a gourmet food experience that contains virtually no preservatives or additives, and comes complete with fresh lettuce, red cabbage, onions and tomatoes, and the signature spicy, garlic and yoghurt sauces.

Furthermore, maintaining authenticity and originality in making kebabs has been one of the main objectives of the business from the very beginning, and that is why the company is considerably above the rest, when it comes to the perfect.

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Natasha Salazar
McCollins Media
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