Freshi Ice Sticks signs franchise contract with East Foods Company to develop in Jeddah and Riyadh, Saudi Arabia

June 16, 2014 9:59 am

Saudi Arabian based Ice Cream firm Freshi Ice Sticks has signed a franchise contract with East Foods Company to open 5 branches in Saudi Arabia.

Under the agreement, about 5 Freshi Ice Sticks branches will be opened in Jeddah and Riyadh over next few years. Currently Freshi Ice Sticks has a total of 39 branches with 13 in Jeddah, 1 in Makkah and 25 in Egypt.

Tarik Alwash, general manager of Freshi, said, “We are delighted for Granting East Foods this franchise and we look forward to establish our brand in Gulf Region in coming years.”

Freshi Ice Sticks are made as gelato, the Italian version of ice cream, with more healthy ingredients unlike other regular as well as premium Ice Cream brands. Freshi offers a wide variety of flavors including Fruit & Chocolate flavors.

East Foods Company was established in January 2001 to improve the business of snack foods. Within short period the company has succeeded to represent and to be the Exclusive Distributor of the various international brands including Manuel, DailyFresh, Zummo & Zumoval, for which it is the exclusive importer and distributor in KSA and other GCC states.

East Foods Company has more than 300 outlets in the famous malls throughout the Kingdom Of Saudi Arabia located in Riyadh and other main cities including Jeddah, Al-Khobar, Dammam, Buraidah, Jizan, Jubail & Al-Hassa to sell different types of snacks and machines.

For more info please contact:
Mr. Yasir Imran
Brand Manager
Freshi Ice Sticks
Tel: +96626677729
Fax: +96626684774