Geepas launches ‘Stay Cool’ range of male grooming products

July 23, 2014 1:58 pm

Geepas has recently launched a premium series of ‘Stay Cool’ Trimmers & Shavers under male grooming category to meet the growing demand for high quality products in the market.

Announcing this in a press release Mr. K.P.Basheer, Chairman, Western International Group, the parent company behind the Geepas brand, said, “Male grooming market in Middle East have seen significant growth in the past some years and our company has decided to implement better awareness plans to strengthen our presence in that category. It is a well-known fact that in this part of the world, men who take great pride in their facial style & appearance are increasingly spending money on advanced technology-guided grooming products and this has taken UAE’s male grooming products market worth over Dhs200m.”

“Thus the introduction of ‘Stay Cool’ Shavers & Trimmers will definitely reflect on our market share in UAE along with other Middle East markets. Our product range is already well received and the company aims to capitalise as the market grows and offer a range of products that meet the diverse requirements.” he added.

Geepas has set new benchmarks in quality and is well equipped to meet the growing market demands. The Geepas Male Grooming category now has an extended product range that includes, Geepas Precision which uses a unique control system with a ‘thin out’ function that guides effortless hair and beard styling; Geepas Move a user-friendly model that moves its pivotal cutting head according to the bumps and curves of our face contours and provides more control for trimming, shaving and styling of facial hair; Geepas 3 in 1 that uses pope shaped ultra-thin foils with a special inner cutter for excellent cutting performance and comes with a retractable trimmer that is waterproof and easily washable; Geepas Hair Pro which uses interchangeable combs of different lengths that rotate in 4 positions for convenience of hair clipping for all head sizes as well as Geepas Precision Pro, a 20 piece grooming kit that includes all essential attachments and color coded guide combs. The Trimmer is equipped with self-sharpening high carbon steel blades. Its sharp Power Drive Cutting system easily cuts the thickest hair with 35% more power than standard electromagnetic motor clippers.

According to Mr. Nizar T N, Director – Operations, Western International Group, “We have a strong vision for the future. We want to be among the top players in the region and we aim to be the first choice for customers in all the categories that we operate. By introducing this ‘Stay Cool’ Trimmers & Shavers, we will have a better standing in providing our customers a choice of products from every possible category under Geepas umbrella.”

GEEPAS is a part of Western International Group and has one of the world’s largest Electronics product portfolio with over 1500 products in Consumer Electronics, Entertainment products, Home Appliances, Kitchen Appliances, Lighting Products and Personal Care Gadgets. Geepas thrives on its phenomenal After Sales Service, with an extraordinary 3 day Service Turn around time period, virtually overshadowing every other brand in the world. Geepas could be one of the few brands in the world which has retained its customers with figures showing up to 74.3% of its customers having purchased more than 3 or more products from its brand stable.