GROHE, H.A Sharbatly Foundation ‘Turn Water into Food’

July 4, 2015 3:27 pm

Turn Water into Food.

GROHE, the world leading German manufacturer in sanitary fittings partnered once again with H.A Sharbatly Foundation ahead of the holy month of Ramadan to ‘Turn water into Food’ part of GROHE Water for Life initiative.

The initiative, part of GROHE’s global water conservation program Watercare, is a continuity of the Green Mosque program conducted in 2014 with the Sharbatly Foundation whereby the 3460 liters of water saved at the mosque were converted into 346 boxes of food and distributed to families in the greatest need; literally ‘turning water into food’.

‘Grohe is on a global mission to help reduce average water consumption rates year on year; not only through our advanced product technologies but also through awareness campaigns to change mind-sets and habits. These efforts are especially relevant in Saudi Arabia where the amount of fresh water consumption per capita is double that of the world’s average; while at the same time being situated in one of the world’s driest regions”, said Antoine Khalife, Grohe VP for the Levant and Gulf.

“Together with the Sharabatly Foundation, we hope to increase public awareness when it comes to water conservation techniques and to secure the future of this precious natural resource”.

‘Turn water into Food’ builds on the Foundation’s Ramadan Food Distribution Program that provides food for fasting worshippers, throughout the holy month of Ramadan at the mosques.

“The collaboration between GROHE and the Sharbatly Foundation proved to be highly successful and consequently we have decided to further our relationship”, said Sayed Ibrahim Hassan Sharbatly, Vice President of the Board of Trustees at Hassan Abbas Sharbatly foundation for Community Service.

“This holistic program, created specifically to save natural resources but also provided food for the people in need, has two levels of success that reflects the true meaning of Ramadan and makes the program worthy”.

The ‘Green Mosque’ initiative, launched in the Middle East in 2009, is part of GROHE’s global WaterCare campaign, which seeks to increase public awareness about water conservation techniques and to secure the future of this precious natural resource. In 2014 GROHE in association with H.A Sharbatly Foundation installed 40 environmentally-friendly self-closing faucets in the ablution rooms inside mosques run by the NGO.

GROHE supports local communities wherever possible, and as part of the GROHE WaterCare campaign – the more you save, the more you enjoy – GROHE is aiming to increase awareness of water consumption and conservation possibilities across the region.

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AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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