Home-grown bakery brand looks to grow by franchise

April 5, 2014 4:37 pm

Dubai-based Pascal Tepper French Bakery is gearing for global growth using the franchise model, according to general manager, Michel Saab.

He said that the home-grown brand, a partnership between UAE-based Atlas Hospitality and the French Master Baker, has just completed three years of successful trading in Dubai, at the same time ensuring that a full franchise offering is in place.

“We made a commitment to growing by franchise from day one. We placed full effort on developing a successful stand-alone outlet that is underpinned by a solid franchise offering,” he said.

He shared that the Pascal Tepper franchise team was recently recognised by the Middle East Franchise Association when they bagged the award for the Best Middle East Franchise Brand of 2013.

Saab also confirmed that the Pascal Tepper team is hosting more than a dozen potential franchisees over a two-day discovery forum at Dubai Media City’s Radisson Blu Hotel, April 7 and 8, 2014.

“The interactive session will give attendees a chance to find out more about the concept through discussions on brand, layout, return on investment, strategy, expansion, and to quiz the master baker himself, as Chef Pascal Tepper has flown into the UAE for the event,” he said.

The event also marks the third anniversary of the brand’s Dubai Media City flagship, a French modern dine-in bakery, the brain-child of Chef Pascal. Pascal holds the Meilleur Ouvrier de France title – a much-coveted recognition for the best French bakers that helps make the bakery a firm favourite with a loyal following.

“We are very enthusiastic about where the Pascal Tepper franchise offering is headed. We know we have a winning combination of a wonderful product, a committed team, alongside consistency in the best baking practices,” said Chef Pascal.

He confirmed that the plans see 20 Pascal Tepper bakeries in 36 months across the Middle East and South East Asia in markets such as Saudi Arabia, Qatar, Bahrain, Kuwait, Lebanon, Thailand, Japan and South Korea.

Saab said that they are looking for partners who have existing experience in the F&B sector, a site to establish the brand, and funding of around $600,000.

The flagship Pascal Tepper French Bakery is on the main drag in Dubai Media City and features a range of creations with authentic ingredients from France to ensure the same typical French taste and quality.

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