Ideal Standard targets hospitality sector

May 28, 2014 10:25 am

Ideal Standard, the world’s leader in bathroom design and manufacture, announced its recent participation as a silver sponsor in the prestigious Hotelier African Summit 2014.

Held in Casablanca, Morocco April 24th – 25th at the Mazagan Beach Resort, it brought together qualified decision-makers to take part in Africa’s most important hospitality construction event.

The summit’s unique per-scheduled meeting model was designed to ensure timely finalization of contracts. Mr. Ahmed Hafez, CEO, Ideal Standard International Middle East and Africa, Eng. Maged Ayoub, General Manager, Commercial Ideal Standard Egypt and Africa, Eng. Mamdouh Ibrahim, Sales Director for Africa and Egypt as well as Mr. Sherif Raafat, Africa Sales Manager attended the summit on behalf of Ideal Standard.

Eng. Maged Ayoub, commented by saying, “Hotelier African Summit 2014 was a significant platform in which to showcase our innovative sanitary ware solutions to hospitality decision-makers. In line with our strategy of solidifying our leadership in the sector. As we witness greater hotel construction and upgrade efforts across Morocco, Algeria, Tunisia, Egypt and various African countries to meet rising demand, Ideal Standard’s European technology and meticulously crafted solutions should form an integral part of every hotel and resort.”

Due to improving economic growth and the influx of more tourists, construction in the North and Sub-Saharan Africa hospitality sector is set to skyrocket. In North Africa, 77 hotels and 19,000 rooms are already being built while in Egypt, 20 new hotels and 6,463 rooms are in the pipeline. As part of its hotel upgrade efforts, countries such as Tunisia and Algeria plan to invest approximately $6.2 billion over the coming decade.

Ideal Standard has been involved in a number of landmark hotel projects across the Middle East and Africa and counts many of the world’s leading hotel chains as clients. Present in Egypt since 1983, the company operates 6 internationally certified plants. All products caters to the exacting needs of end users as well as developers of hospitality and large scale construction projects.