IL Gufo opens the doors to its Middle East Flagship in Dubai Mall

April 1, 2014 2:08 pm

Italian luxury kids wear brand Il Gufo officially announced the opening of its Middle East flagship store in Dubai Mall – the region’s premium shopping destination. Opened in partnership with Ataya Enterprises, the retail arm of Ghobash Trading & Investments, this 90 square meter store is poised to become one of the most important Il Gufo flagships in the world.

Talking on the occasion of the inauguration Alessandra Chiavelli, CEO of the company and daughter of founder and designer Giovanna Miletti said, “Our opening in Dubai Mall is a significant milestone for Il Gufo in the Middle Eastern market. It is an important step towards our ambitious project of international expansion. The UAE is a strategic region with access to local, regional and international customers. We thank the Chalhoub Group who have helped build our distribution network over the last few years and our retail partner Ataya Enterprises with whom we look forward to servicing our clientele in the region”

Conceptualized by Italian architect Filippo Caprioglio, together with Francesco Soldo, from Studio Caprioglio Associati, the space and every detail within the store is designed to embody the label’s true Italian essence. Minimalistic yet warm and welcoming with its powdery white walls accented with dusty teal blue panels, varnished oak furniture and hand-woven carpets, the store is every bit a relaxing haven housing the season’s most desirable outfits and footwear for little people.

The store is designed to be highly child-friendly with rounded corners and safe components. Adding to the charming appeal of the interiors are tastefully framed photographs of children, quirky handmade illustrations and a magic mirror that doubles up as a monitor playing visuals of the fashion show, cartoons and short movies.

Il Gufo
Level 2, Opposite the Aquarium
The Dubai Mall
T: 04 330 8418