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Internationally acclaimed baby brand Clevamama secures UAE distribution deals

March 18, 2014 2:16 pm

The multi award-winning brand Clevamama, renowned for its pioneering, practical and innovative baby products, has secured UAE distribution deals with Mumzworld.com and Toys R Us. Established in Dublin in 2003 by sisters Suzanne Browne and Martina Delaney, Clevamama is designed by mums for mums and manufactures a range of bath time, bed time, feeding and safety products that are creative, practical and above all, affordable.

At the heart of Clevavmama is the brand’s commitment to innovation and recent research form Trinity College, Dublin found that using a Clevamama ClevaFoam Baby Pillow can significantly reduce ‘flat head syndrome’, common in young babies, by alleviating pressure on the infant’s skull. ClevaFoam reduced the pressure on the baby’s cranium by almost 50 per cent, while providing more than 80 per cent more contact with the head.

Clevamama, an international brand based in Dublin and available in 33 countries worldwide encompassing Ireland, the UK, mainland Europe, South Africa, South America, Asia and North America, is continuing to see considerable growth in the export market. Export accounts for 76% of the total turnover in 2013, compared to 71% in 2012 and forecasts shows the figure is expected to rise to 82% in 2014. Key domestic clients include Argos, Smyths, Mothercare, Kiddicare, Argos and Amazon, with high profile international accounts such as Amazon.com, Mothercare Singapore, Mumzworld UAE & Toys R Us UAE, GBaby and B Baby Colo in Brazil. Clevamama works in partnership with Enterprise Ireland, the Irish government organisation responsible for the development and growth of Irish enterprises in world markets.

Suzanne Browne co-founder and director of sales & marketing commented on the brand’s recent expansion into the UAE: ”Our goal has always been to make caring for infants easier, healthier and safer across the globe and we are incredibly excited to bring our products to the UAE in partnership with Mumzworld.com and Toys R Us. Exports are the focal point of our organisation and, as this year also marks our tenth year in business, we are delighted to be able to celebrate the anniversary with continued international expansion, as well as 20 new products which will be launched in the coming months.”

According to Oliver Sibul, general merchandise manager at Babies R Us UAE: ”With Clevamama parents can trust they are buying products that provide creative and effective solutions to their family’s needs. They are the perfect addition to the Toys R Us and Babies R Us range”.

Mona Ataya, CEO of Mumzworld added, “We are very pleased to introduce the Clevamama products to our range. We pride ourselves on offering an extensive selection of the very best products and Clevamama is renowned for its quality, innovation and affordability.”

Some of the Clevamama’s best-selling products include:
• Splash N Wrap Apron Towel – Fastens around your neck like an apron leaving two free hands to safely lift your baby out of the bath Dhs 99
• Clevasleep Positioner – Adjustable bumpers keep your child in a safe sleeping position; made with ClevaFoam, scientifically proven to reduce the risk of Flat Head Syndrome; light elevation eases symptoms of reflux and colic Dhs 160
• ClevaBath Full Length Bath Mat – slip resistant map with kneeling cushion for parents Dhs 65
• Soother Tree – a compact, fast and a simple way to sterilise and store soothers Dhs 60
• ClevaFeed Silicone Safe Feeder – a safe, hygienic way to introduce your child to solids including fruit and vegetables without the risk of choking Dhs 40

The PR Company
Samantha Armstrong
T: 050 1582958

Liz Bamford
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