Juicy Couture continues to thrive and expand in the Middle East

June 29, 2014 3:46 pm

Juicy Couture continues to grow and expand across the Middle East with two new stores due to open in the final quarter of this year. The iconic brand has been present in the region since 1997 and currently operates 18 stores across the UAE, Bahrain, Kuwait, Lebanon and the Kingdom of Saudi Arabia.

The brand will further its presence in the UAE with a new store in Yas Mall on Yas Island opening in November of this year, and enters the Qatari market for the first time in December with a store in Lagoona Mall, Doha.

“Juicy Couture continues to be one of the strongest and most prominent lifestyle brands in the region,” said Ahmed Galal Ismail, CEO at Majid Al Futtaim – Ventures. “We are looking forward to bringing the brand to shoppers in Abu Dhabi and Doha by year’s end and continuing with our future expansion plans.”

Juicy Couture is owned internationally by Authentic Brands Group, LLC. (ABG) and is currently being strengthened on many fronts around the world, with new stores in the U.S, an expanding product line and other key strategic initiatives.

“The Juicy Couture brand is strong and thriving globally, and Authentic Brands Group is committed to driving a comprehensive, multi-dimensional strategy to expand Juicy Couture across our international markets and to re-energise the brand in the U.S. and Canada,” said Jamie Salter, Chairman and CEO of Authentic Brands Group, a leading global brand development and licensing company. “The Juicy Couture brand is recognized for bringing Los Angeles style and attitude to girls all over the world. Our plans are designed to build on the brand’s DNA in a powerful way in all our markets.”

A series of new concept Juicy Couture stores will be opened in the U.S. and Canada beginning in 2015. The new stores will be in key, high traffic locations such as New York City, Los Angeles and Vancouver, and will encompass the “World of Juicy”. The new locations will replace existing Juicy Couture stores in the U.S., which are currently being phased out, as they were opened by the previous owner of the brand and are no longer representative of the Juicy Couture brand today and ABG’s vision for the brand’s future.

The brand will continue to expand upon its 200 retail locations in key international markets, working closely with partners in Asia, Europe (FF Group) and the Middle East (Majid Al Futtaim) with over 100 stores and shop in shops expecting to open over the next five years in major cities across the globe.

Juicy Couture was brought to the Middle East in 2007 through a partnership with Majid Al Futtaim-Fashion, the retailing arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).

Majid Al Futtaim-Fashion currently operates 18 Juicy Couture stores in some of the most iconic malls across the region including Mall of the Emirates and Dubai Mall in the UAE, The Avenues in Kuwait, and Red Sea Mall the Kingdom of Saudi Arabia.

“The continuing success of the brand in this region is a testament to how well it resonates with the Middle Eastern consumer and through our fruitful partnership with Authentic Brands Group we will work together to push Juicy Couture forwards throughout the MENA region.”

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