Just Falafel has Canadian foodies in its sights with its first store in Toronto

June 26, 2014 4:16 pm

As the North American expansion of Just Falafel gains pace, its first Canadian restaurant opens its doors on Bay Street, Toronto.

The new restaurant will be located in the very heart downtown, parallel to the famous Yonge Street. It is one of the of most densely built-up areas of Toronto, with a thriving commercial and residential centre that has up to 100,000 commuters passing through it every day, making it an ideal location for Just Falafel’s debut to the Canadian market.

The Number 1 Falafel Franchise in the world is proud to bring its concept to such an exciting market where food and culture are so integrated into everyday living. The restaurant chain that prides itself on serving good food fast, is at the beginning of an exciting food journey bringing its authentically Mediterranean cuisine to the International stage. Just Falafel founder Bitar, feels passionately about the integrity of the brand and proud to stand in front of a concept that has global diversity and strong connections to its community.

Whilst Just Falafel is remaining true to its roots with its authentic, inspired eating, with Mediterranean Street Food at the heart of its menu, it is also including a very Canadian speciality “Poutine”. This much loved national dish, comprising of crispy french fries, topped with flavourful gravy and fresh cheese curds, is, like the falafel, a food held very dear to the hearts of its consumers and both will compliment the global food journey that Just Falafel is on.

Radi Annab, who heads Bay Tree Foods, the Just Falafel’s Master Franchisee for the Greater Toronto Area, is excited about operating in such a dynamic environment. He says “It has been a amazing few months preparing for the debut of Just Falafel in Canada. I’m looking forward to welcoming new regulars to the restaurant and quickly becoming a popular spot for our authentic Mediterranean food that prides itself on being a locally sourced, hand-made cuisine that appeals to all segments of the community. We hope to benefit the large community that now lives downtown due to the housing boom, offering them a healthy and tasty meal that fits in well with their fast-paced lifestyles.”

Mark Tilley, Director of Operations for Bay Tree Foods, who has been in the Canadian restaurant industry for 25 years, says “It has been a pleasure to embark on this exciting journey with Radi and the Just Falafel global team. Just Falafel brings a breath of fresh air to the fast casual segment in the Canadian market as well as the GTA. We have menu offerings that we hope will exceed our customers’ expectations, incorporating only freshly made ingredients. Our Falafels, salads, sauces and core ingredients are produced fresh in our central kitchen. We look forward to welcoming new customers and delivering a quality great tasting menu to all.”

“The launch of Just Falafel on Bay Street, the home to numerous homes, government and financial institutions, corporate headquarters, legal firms, advertising agencies and marketing companies is a great place for Canadians to get to know the brand. With such a large number of corporates sitting next to the new location, Just Falafel will offer customers a wide range of fresh, nutritious breakfast and lunch choices, from free range egg wraps or muffins to super wraps and summer salads, to heart warming soups for when the winter starts to close in. The tastes on offer will appeal to global palates and to the cultural diversity that represents such a dynamic city. Its rich restaurant scene and enthusiastic foodies already look ready to welcome the new kid on the block, who has already cultivated nearly 2,000 followers on Facebook