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Kawasaki UAE’s motorbike sales double, fuelled by rising demand for bikes as lifestyle products

June 5, 2014 1:48 pm

Sales of Kawasaki motorbikes in the UAE doubled in the first four months of 2014 compared to the corresponding period last year, driven by robust demand for high-performance motorbikes as lifestyle products.

Liberty Automobiles, the exclusive UAE dealer for the Kawasaki range of motorcycles, quads, utility vehicles and jetskis, reported that sales of quad bikes and jet-skis also doubled in the same quarter.

This is mostly due to growing enthusiasm among UAE’s rapidly expanding motor-biking community for Kawasaki’s trendy, high-performance bikes. Factors like traffic congestion and shortage of parking spaces have prompted more people to embrace the leisure biking culture, particularly in winter months when some bikers even commute to their workplaces on their motorcycles.

In a bid to boost the growth of Kawasaki business in the UAE, Liberty Group Chairman Sheikh Khalid Abdul Aziz Al Qasimi has appointed Koji Yabuguchi, a veteran with 25 years of experience with various departments of Kawasaki Heavy Industries in Japan, to head the Kawasaki division as General Manager.

“It is a great time to be in the UAE and take charge of driving the growth of the Kawasaki business,” said Yabuguchi. “There are a growing number of bike enthusiasts who are switching to motor-cycles because of the freedom, mobility and spirit of adventure they offer. I am delighted to head the Kawasaki division of Liberty Automobiles and oversee a definite turnaround in Kawasaki sales in the UAE.”

Liberty Automobiles has also witnessed a higher demand for Kawasaki Cruisers and Touring bikes as a new lifestyle trend, thanks to the well maintained highways and emergence of many natural and man-made leisure spots in UAE.

“The perception that motorbikes are not suitable for the Gulf climate has changed dramatically over the years,” added Yabuguchi. “We expect this trend to pick up further acceleration, as motorbikes become lifestyle symbols. Our top customer segments include Emiratis, entrepreneurs and upwardly mobile professionals.”

Yabuguchi said that Kawasaki bikes have also attracted the attention of law enforcement agencies. Test rides and technical inspections on the Kawasaki Concours-1400 fully-modified Police Bikes have been carried out by some law enforcement agencies in the UAE for potential deployment in their fleet.

Liberty Kawasaki has also been an active participant in competitive racing in the UAE, with its sponsored rider Abdul-Aziz Bin Laden winning the 600cc class championship in the Dubai Autodrome 2013-2014 race season.

In the DMX Motocross Championship 2014 season held in Jebel Ali, Dubai, Kawasaki took podium positions in six categories, with leading Liberty Kawasaki rider Ross Runnalls winning the first position in both 250cc and 450cc categories. The Liberty Kawasaki team won the Best Team Award in the Championship.

Liberty Kawasaki has its flagship showroom on Sheikh Zayed Road as well as showrooms in Abu Dhabi, Al Ain and Sharjah, offering customers the best options in world-class motorcycles, quads, jetskis and accessories.

Liberty Group Chairman Sheikh Khalid Abdul Aziz Al Qasimi seen with Koji Yabuguchi, the new General Manager of Kawasaki division of Liberty Automobiles, at the Kawasaki Showroom in Sharjah.

For media queries, please contact:
Anthony D’Silva (anthony@communicategulf.com),
Communicate Gulf, PO Box 50411, Dubai, UAE
Tel. +971 50 4571624