Kindus launches perfume line in the Kuwaiti market
Prism Group, a leading name in luxury brands, has partnered with Wahran Trading Company for the Kuwait distribution of Kindus Perfumes, a range of exotic scents inspired by the Middle East.
Mohammad Abdul Jalil Musabih, the CEO of Prism Group and creator of the Kindus brand, said: “We are delighted to pair with Wahran Trading Company in launching the Kindus line of perfumes in Kuwait. Through this partnership, we can give consumers in the country the opportunity to experience a unique blend of fragrances that not only speak to the people of this region, but also to those who appreciate scents that can be described as warm and enigmatic.”
Kindus is available in seven variants: Alef, Siin, Ayn, Dal, Jeem, Meem and Raa, and will be introducing new scents before the end of the year. Boutiques such as the French Beauty Centers, as well as other major retailers like Debenhams and Harvey Nichols will stock the brand on their shelves.
To mark the release of the Kindus EDP (Eau de Parfum) collection in Kuwait, a 10-day promotion (from August 6th to 15th) was held at Harvey Nichols in The Avenues Shopping Mall.
Harvey Nichols has also confirmed its interest in serving as the exclusive retailer in Kuwait for the Kindus Dehn Oud Collection, which will be available in Kuwait the coming weeks.
Naim Abu Shanab, Chief Executive Officer of Wahran Trading Company, said: “our company has always been associated with luxury brands that exude prestige and we are proud to include the Kindus brand in our portfolio.”
Kuwait has a robust retail market, which attracts regional and international retailers. In its Global Retail Development Index, A.T. Kearney ranked Kuwait 8th among 30 countries surveyed worldwide in 2014.