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Le Silla launches its flagship store in Dubai

May 6, 2014 1:13 pm

World renowned Italian luxury fashion, shoes and accessories brand Le Silla launches its flagship store in the UAE in Dubai’s sprawling shopping destination, Mall of Emirates in the presence of its famous founders, Enio Silla and Monica Ciabattini. The occasion also marked the launch of its glam SS 2014 collection designed especially for the cosmopolitan woman.

Featuring minimalistic yet tasteful, design elements, Le Silla’s store boasts a highly transparent exterior and polished glass panels, matched by a neutral colour palette on the walls to highlight the stylish beauty and innovative excellence of its much-sought after collections to flattering effect. While plush sofas invite the shopper to try on the selected designs in absolute comfort and leisure.

Co-Founder and Designer of Le Silla, Enio Silla said, “We are indeed very proud to open our flagship store in the UAE in Dubai’s Mall of Emirates. As the luxury capital of the region Dubai has a large and appreciative sector of luxury lovers who are aware of our brand and its exclusive collections. The city also attracts one of the largest numbers of tourists seeking luxury brands. The opening marks a milestone in our growth and we see a great potential in the region.”

Le Silla was established in Central Italy’s Le Marche area in 1994 by Enio Silla the talented designer of the brand who hails from Sant’Elpidio a Mare on the Adriatic Coast, while Monica Ciabattini the Creative Director hails from Milan where they incidentally met in 1991. She was in fashion trading and was working with leading names in the field while he was working in the production and trade of children’s shoes. It was a perfect match for they soon fall in love, got married and started not only a family but a brand which was destined to scale geat heights.

The highly artistic Monica is knowlegeable about fabrics, fashion and trends while Enio Silla on the other hand has a passionate muse which can sense a woman’s soul. Inspiration comes from sources as diverse as historical and political evolutions of society and even architecture. They have created in a few years a very large collection with styles like basic, carry over, daily, dressy, fashion, evening, street with heels ranging from 6 cm – 15 cm high or flat. In addition, Le Silla boasts a tempting array of handbags, purses and exclusive swimsuits. Le Silla collections can be described as feminine, precious, fashionable and glamorous.

Le Silla’s SS 2014 collection is targetted at the cosmopolitan woman of today who is a global consumer, not defined by where she lives, with a taste for sporty wear both comfortable and functional yet chic and dressy. She daringly uses a mix of urban styles blending American and Asian street wear. Contemporary sandals feature cut-out or clean-cut machining with punk touches like pyramid metal studs or embroidery with perforations and leather in transparency in a colour palette including classic black and white, metallic gold and silver and austere titanium too.

Healthy lifestyle dictates natural materials matched with high quality craftsmanship presenting the new casual Italian style seen in cowboy boots, espadrilles and campesina footwear with rope, cork and raffia. Le Silla elegance is the pointed décolleté. The stiletto heel scales ten centimeters accenting pure seduction in soft leathers like python and semi glossy with precious jewelled details. Some have inlaid heels while some even simulate butterfly wings like a genuine sculpture, in passionate colors like turquoise, coral and lilac, or the lurex effect of laminated or varnished leathers.

The Afro-Hispanic theme offers exotic escapism in the soft gait of the flat sandals with their ethnic imprint and ostentatious clogs in animal or reptile prints; while tropical colours like tahiti, orange, lilac and turquoise add a twist of fun.

Discover Le Silla’s new Spring Summer Collection 2014 now available at Le Silla’s store in Mall Of Emirates, Dubai.

For more information, please contact:
The Idea Agency
PR Department
Tel: +97143927700
Fax: +97143927858