LG Electronics launches the World’s first CURVED OLED

February 25, 2014 1:53 pm

LG Electronics (LG) and New Vision, the exclusive distributer for LG Electronics in Jordan, unveiled the world’s first CURVED OLED TV in Jordan. The LG company officials announced this milestone at New Vision’s showroom – Mecca Street, in presence of all local media representatives.

Taking the lead in introducing OLED technology, the TV offers a 55-inch screen promising the best viewing angles for everyone in the room, the CURVED OLED TV screen projects unprecedented intense and genuine images. Thanks to the new WRGB technology that was exclusively developed by LG, that adds a fourth sub-pixel color “White” in addition to the regular colors the Red, Green and Blue, giving in return a higher level of picture quality reaching to 8.3M pixels.

The CURVED OLED TV comes in a paper slim design, as its screen is only 4.3mm thick, to look as it is without a frame which gives the viewer greater pleasure in watching and paying more attention to details, which gives the viewer the same experience that they get at the cinema.

Commenting on the launch event, Mr. Tae Hun Ryu, Managing Director at LG Electronics Levant said: “We are always keen to introduce the latest and most advanced technologies in the Home Entertainment sector, not only in Jordan, in fact for all the world; The CURVED OLED is the world’s first of a kind which we made sure to be the first to launch it in order to give our fans the ultimate TV experience, which comes in line with our method to satisfy all the expectation of our customers, the CURVED OLED TV is the most advanced technology to be introduced , given all the revolutionary features it offers.”

“We share with LG Electronics its commitment to bringing new cutting-edge technologies to customers and fans in Jordan, and we also recognize our local media’s efforts for accurately, transparently, and emphatically spreading the company’s message to our customers. We will always view our local media representatives as our partners in success.” added New Vision CEO Qusai Al-Gharaibeh.

The launching of the CURVED OLED TV marks a whole new era in home entertainment with its curved screen which combines the company’s industry-leading Cinema 3D technology with smart TV capabilities that has never been experienced before.

LG is promising to be aggressive on the market of next generation products. It will particularly pay particular emphasis on its avant-garde OLED TVs and ULTRA HD TVs in the larger TV sets category in a bid to have a leading share in this market. The company is capitalizing on a growing trend taking shape currently for more vivid home viewing experiences and closer to reality.

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Polaris Public Relations
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