Mastery in the age of abundance

February 22, 2017 1:32 pm

The new world of entrepreneurialism and economic development has arrived. (Image: Alamy)

Never in history has mankind promised so much to so many, so easily and so simultaneously, across the farthest corners of the world. We are surrounded by millions of everything, period.

The future has arrived; it is visible to alpha dreamers – the billions of people plugged into universal knowledge. While this is absent from the traditionalists, the media and fake-news-dependent billions can sometimes find themselves unplugged to real world happenings.

The new world of entrepreneurialism and economic development has arrived. Technocalamity has made its impact; the tsunami of free technologies makes established organisations, enterprises and executives appear outdated and lost.

Lastly, Trumpisation, with its bold and open language, is designed to make America great again. It is time to search for truth and new styles of entrepreneurialism, which will lead to a major, earth-shattering policy shift in American politics.

The origin

The concept of the ‘age of abundance’ was originally published in a syndicated column by Naseem Javed, titled The Age of Abundance Demands Innovation, in 2005.

The arrival of the age of abundance is now a monstrous mainstream challenge on every corner of the world; creators, producers and conceptual leaders of ideas, goods and services must prove the supremacy of innovative excellence or simply stay lost in the thick fog of abundance.

For every great idea, there are thousands of equally good – or even better – ones. Only things that are extremely unique and have exceptionally real value now get attention. Extreme originality, quality, design, intellect and new, bold and global thought leadership are in the spotlight. Making America great again demands superior performance on everything, from governments and organisations, to enterprises and executives.


(Trumpisation awaits the world)


Impact of change in 2017

Anything and everything is available anywhere all the time, with all possibilities and combinations available for mostly affordable costs. Mankind’s basic needs have become more complex and expansive, for example deluxe shelter and gourmet bread, but lacking Wi-Fi access is now the new definition of living in hell.

Whatever you need, you get it delivered to wherever you are, overnight, customised and initialised, custom handled and paid by a mode of your own choosing, on your terms, with a full refund policy, while begging social media endorsements.

Needy customers have become addicted and are now bold, choosy and fussy, acting like royals getting knighthoods. At the same time, creators and producers are becoming increasingly frightened, like dock-side commoners getting chained to deeper and darker production slums and dungeons. This is all like a scene from Gotham going bling-bling-crazy.

Basically, the cup of consumption runneth over; the consumer and consumee are both drunk on liquid plastic fumes and staggering towards the horizon, while the ‘bunga bunga’ parties isolate the bureautoxicated, incompetent debt builders as they collect their awards and merits.

The future of the Age of Abundance is quite clear and points to fake economies and a debt-centric false sense of prosperity.


(Going digital: Four critical steps companies need to take)


Three critical progressive stages

Age of curiosity: for anything newly created or produced, there were either one or very few other options. Access to originality and production was extremely rare.

Age of scarcity: for anything produced, there were hundreds of other options. Access to production and easy replication was becoming very common.

Age of abundance: today, for anything produced or created, there are thousands or millions of other options. Access to production, replication and global distribution is in abundance.


2005: Naseem Javed: The Age of Abundance Demands Innovation, Globe & Mail, 2005
2007: Brink Lindsey: Age of Abundance: book published by Harper Press
2009: Kevin Starr: Golden Dreams: California in the Age of Abundance
2011: Dr. Michio Kaku: Are We Ready For the Coming ‘Age of Abundance?’ –
2012: Peter Diamandis & Steve Kotler, Abundance: The Future Is Better Than You Think,
2013: Michael Reardon – First World Problems in an Age of Abundance
2013: Seth Godin – Scarcity and abundance in the digital age
2014: Feng Wang of Brookings China’s Age of Abundance


A corporate philosopher, world-class speaker, author and Chairman of Mentorian Worldwide; a think tank on Image Supremacy of Innovative Excellence & Entrepreneurial Leadership. He is