Mercedes-Benz S-Class named Car of the Year 2014
In a demonstration of all-around excellence, the flagship Mercedes-Benz S-Class, has scooped up two awards at the inaugural edition of Middle East Car of the Year (MECOTY), held at the Meydan Beach Club, Jumeirah Beach Residence in Dubai on Thursday, 20 November 2014.
The new S-Class was named ‘Car of the Year’ and ‘Best Luxury Sedan’ in recognition of its ‘Intelligent Drive’, ‘Efficient Technology’ and ‘Essence of Luxury’. Uncompromising in its luxury and performance since its inception, the S-Class promises to deliver the best or nothing in the luxury automotive segment.
Commenting on the S-Class winning the ‘Car of the Year’ and ‘Best Luxury Sedan’ awards, Mike Belk, CEO of Daimler Middle East and Levant said: “To receive two awards at the Middle East Car of the Year awards is indeed an honour for Mercedes-Benz and recognises our leadership position in the luxury automotive segment. Since its inception, the S-Class has always set the benchmark in the luxury segment and the new S-Class continues this tradition.”
With its classic architecture and flowing silhouette, the new S-Class is a modern embodiment of sensual clarity. The design draws a line from the sophisticated, progressive design idiom to the classic elegance of Mercedes-Benz 1930s cars – intelligence that speaks to the emotions. Stylish sportiness and sensual forms in synthesis with timeless clarity and effortless superiority make the S-Class a true design icon.
Winners of MECOTY underwent a stringent review process over a seven month period by a select panel of judges across the Middle East region. This makes MECOTY one of the most independent recognitions for car manufacturers.
Criteria on which entries were evaluated included: Design & Quality (Exterior & Interior), Emotional Appeal & Driver Satisfaction, Handling and Drivability, Value for Money (New Purchase & Resale), Safety & Durability, Comfort & Practicality, Performance & Capability, Environmental Friendly, Technological Innovation and Regional Appeal.
The new S-Class is available in the GCC with a starting price of USD 108,700.