Milupa Aptamil Junior wins GCC mothers vote of trust for second consecutive year

March 11, 2014 2:37 pm

In a recognition that reinforces its commitment to standing by mothers to help them provide the best early nutrition for their toddlers., Milupa Aptamil Junior – a growing up milk for toddlers from Danone Nutricia a global leader in infant/toddler nutrition, was voted Product of the Year 2014 across the GCC in the ‘Child Nutrition’ category.

This is the second consecutive year that Milupa Aptamil Junior has been voted to win this prestigious recognition, which reflects the brand’s growing eminence and the mothers’ endorsement of its world-class formula.

Milupa Aptamil Junior was among the leading brands across various categories which took the limelight at the Product of the Year – Gulf 2014 awards ceremony, held at the Meydan Beach Hotel, JBR in Dubai. The Product of the Year Awards, renowned worldwide across 42 countries, is an independent and prestigious award that recognizes excellence in quality and innovation and is the only one-of-its-kind voted 100% by consumers.

To address toddler’s optimal growth requirements, Milupa Aptamil Junior Growing Up Milk – with Pronutra, is the only clinically proven growing up milk formula to boost the child’s natural defenses and support their brain and visual development.

Hani AlAita, Regional Marketing Manager at Danone Nutricia Middle East and Africa, the manufacturer of Milupa said: “It’s an honor to be continuously entrusted by mothers as number one for their most precious, their kids, as we continuously strive within Danone Nutricia to use the most advanced scientific research to bring the best early nutrition for infants/toddlers, given the importance of nutrition during the first three years of life.”

Tested with more than 700 toddlers in over 500 daycare settings around the world, results have shown how the toddlers who used Milupa Aptamil Junior demonstrated a better immune response with significant reduction in risk of infections, even in daycare settings which are optimal environments for transmission of infections.

Milupa Aptamil Junior has access to around 300 scientists worldwide who are dedicated to research in science of breast milk and infant/ toddler nutrition, as well as a team of expert nutritionists, midwives and other healthcare professionals throughout the Middle East who are committed to providing the best support for infants/ toddler development.