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Morelli’s Gelato builds on its success with opening of its fifth outlet in Middle East

February 18, 2014 10:08 am

Morelli’s Gelato, the UK luxury ice cream brand that has been producing gelato since 1907, is pleased to announce the launch of its second outlet in Dubai. Located in The Beach, Jumeirah Beach Residences, guests are invited to indulge in an array of delightful flavours of Italian ice cream, made fresh on-site every morning.

The Morelli family has been making ice cream since founder Giuseppe Morelli emigrated from Italy in 1907 to the UK. The company is now a fifth generation family business and has kept its trademark recipes, which were introduced to the brand’s flagship parlour in London. Today, Morelli’s Gelato can be found in stores around the world including Kuwait, the Kingdom of Saudi Arabia, Bahrain, London, Monte Carlo and Dallas.

Signature favourites include the delicious Vanilla, Banana, Chocolate and Strawberry variations, as well as the more exotic Mango and Coconut flavours. For ice cream aficionados, Morelli’s Gelato’s range of sumptuous Ice Cream Sundaes including the Knickerbocker Glory and Banana Royale, are the ultimate, well-deserved treat. Made using only the finest of ingredients, customers can also ‘invent’ their own flavour and choose from a selection of mouth-watering toppings.

To celebrate the opening of its second branch in Dubai, on the 21 of February, Morelli’s Gelato will be hosting a Purple Carpet event, where visitors can enter themselves into a Grand Draw and win an array of exciting prizes. Also, for an extra special touch, a complimentary Ice Cream Sundae will be given to each visitor who arrives dressed in purple – in keeping with Morelli’s trademark purple décor. Open from 10am to midnight, Morelli’s Gelato is located on the Lower Ground floor of The Beach Mall.

Franchise partner, Gourmet Gulf first introduced the brand to the Middle East in January 2009 when it opened its doors in the Dubai Mall. Morelli’s Gelato has since established itself as a regional market leader for Italian ice cream, and prides itself on its philosophy that the quality of the gelato is ensured by using the best ingredients available and making it fresh each day.

Of the opening, Reham Mufleh, Director of Marketing, “Gourmet Gulf is delighted to be bringing the fifth Morelli’s Gelato to the region & second to Dubai, allowing us to swiftly build on the success of the original venue. Morelli’s Gelato is a heritage brand, which has been making ice cream for over 100 years. This does not come easily – it has been achieved through generations of hard work, long hours and dedication to a product that they love. We look forward to further expansion in the Middle East in the near future.”