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National Consumer Goods launches dynamic product line that is visual treat

March 30, 2014 12:58 pm

National Consumer Goods Company LLC announced the launch of an exciting new brand in the Sultanate of Oman – a brand that lends a new visual identity to small appliances.

French-based YOO Digital was unveiled to a niche gathering of distinguished guests that was followed by a live demonstration of select appliances that are unique, attractive, sturdy, ergonomically styled and available in vibrant colours.

Dynamic and innovative with an emphasis on quality, YOO defies the common belief that innovation and style comes at a high price. Many of the products are new to Oman – these include transparent toasters and kettles, single pizza makers, waffle makers, robot vacuum cleaners and cooking machines that can cook and blend.

“We are already present in the Carrefour Hypermarkets. The dynamic designs, innovativeness and the array of appealing colours are what attract the customers. Products like these are not in the market. Due to the fact that they are priced affordably, we have a vision to be a part of every modern office and kitchen in Oman. Based on initial impressions we are certain that YOO will be a trendsetter for the competition to follow,” said Christopher Colaso, Business Development Manager, National Consumer Goods Company LLC. Additionally, the entire range will offer a one-year warranty and a strong after-sales service to ensure complete satisfaction of the end-user.

“YOO brand was created to bring flair and modern technology to home appliances that we use regularly in our day-to-day lives. Its high performance, easy maintenance, innovative ideas such as the cooking machines reduce time in the kitchen, yet does not comprise on putting healthy food together,” said Farhad Hiridjee, CEO – Cocoon International LLC, ME & Africa representative for YOO Digital.

“The styling is unique – nowadays everyone wants to have a modern trendy home with the latest paint, fittings and furniture so your home appliances should also enhance that look. The YOO range breaks the norm of the ‘work-horse’ styling and dull colours that used to be the only option available in home appliance ranges in the past. We are confident that it will be well received in Oman,” he added.


Craigan Menezes
Administrative & Marketing Co-ordinator
Creative Communications Advertising & Marketing LLC
P.O. Box 1652, PC 130, Al Athaibah
Muscat, Sultanate of Oman
+968 99227559