Nespresso Boutiques opens in Red Sea Mall

February 20, 2014 2:56 pm

Nespresso, the worldwide pioneer in premium portioned coffee, achieves another milestone in its Middle East expansion plan with the opening of its fourth boutique in the Kingdom of Saudi Arabia, located at Jeddah Red Sea Mall. Three other boutiques opened across the Kingdom in Riyadh in 2011, Jeddah and Khobar in 2012.

The new Red Sea Mall boutique was launched to meet increased demand as the community of Nespresso coffee lovers continues to grow throughout the country. This is a testament to the brand’s growing popularity in the region and a source of delightful news to coffee lovers in Jeddah. The latest boutique brings the total number of Nespresso Boutiques in the MEAC (Middle East, Africa and Caribbean) region to 32, making MEAC one of the fastest growing regions for Nespresso globally.

The opening of the Red Sea Mall boutique comes on the heels of the launch of Bukeela ka Ethiopia Grand Cru in January. This Grand Cru is a tribute to the sensory finesse of Ethiopian coffee, and a surprising and aromatic addition to the Nespresso Pure Origin range. A dash of milk brings caramel-like notes to the surface without detracting from this exceptional Grand Cru’s distinctively floral character. Prepared as a café latte, the Bukeela ka Ethiopia Grand Cru surprises the taste buds with its lightness, touched with hints of sweet biscuit and caramel-like notes.

Nespresso marked the launch of the Red Sea Mall boutique, with an invite-only event at the new boutique. Shaikh Saleh Bin Laden, Chairman of Al Soukya International, exclusive distributor of Nespresso in the Kingdom of Saudi Arabia, said, “This is a very welcome addition to the KSA market. The exceptional Nespresso experience, combining highest quality coffees, innovative machines and personalised relationships with consumers, continues to stir widespread enthusiasm from coffee lovers throughout the world and now in KSA. We are delighted to be able to offer our loyal KSA customers an even wider range of options to enjoy the Nespresso experience, alongside our existing boutiques and online portal.”

Pierre Debayle, Regional Manager of Nespresso Middle East, Africa and Caribbean, commented: “Nespresso is enthusiastic to strengthen its presence in Saudi Arabia and Jeddah in particular. After the opening of the Jameel Square boutique in January 2012, the Red Sea Mall boutique is offering to the Nespresso Club Members and to all coffee lovers an additional place to enjoy an ultimate coffee experience. It is a sign of vitality and dynamism of our brand in the Kingdom, where the demand is consistently growing. Our ambition is to continue to develop our brand by showing the exceptional quality of our products and the excellence of our service. The expansion of our boutique network is a key pillar of our strategy, with as well the development of our online presence, already successful via We want Saudi Club Members to benefit from the full experience of the brand.”

The Nespresso Boutique will provide customers with a comfortable and relaxed coffee tasting and shopping experience with designated zones displaying the wide variety of Grand Cru coffee on offer, along with an accessory display adjacent to the full selection of Nespresso machines to suit every style and preference. The Boutique has been designed to provide a personalized service and respond to specific needs of Nespresso clients. For those who prefer a full immersion in the art of Nespresso coffee tasting, a Coffee Specialist is at hand to guide them through the extensive selection of Grand Cru coffees, creating a personalised journey for each client from the beginning. Boutique visitors can also learn more about the world of Nespresso; its unique brewing and extracting system and its range of coffee machines and accessories.

With a total surface area of 61 square meters, the Nespresso Boutique will serve a discerning clientele of visitors to the Red Sea Mall and is sure to be a huge success in this part of KSA.

For more information, please contact:
Malek Abderahman
ASDA’A Burson-Marsteller
Tel: +966126067202, Ext: 200