Nespresso opens fifth boutique in Saudi Arabia at Centria Mall

April 3, 2014 1:10 pm

Nespresso, the worldwide pioneer in premium portioned coffee, achieves another milestone in its Middle East expansion plan with the opening of its fifth Boutique in the Kingdom of Saudi Arabia, located at the Centria Mall in Riyadh.

The new Centria Mall Boutique was launched to meet increased demand as the community of Nespresso coffee lovers continues to grow throughout the country. This is a testament to the brand’s growing popularity in the region and a source of delightful news to people in Riyadh. The latest boutique brings the total number of Nespresso Boutiques in the MEAC (Middle East, Africa and Caribbean) region to 33, making MEAC one of the fastest growing regions for Nespresso globally.

Nespresso marked the launch of the Centria Mall Boutique with an invite-only event at the new Boutique. Elie Sioufi the Managing Director of Alsoukya, exclusive distributor of Nespresso in the Kingdom of Saudi Arabia, said, “We are proud to officially open the fifth Nespresso Boutique in the Kingdom and the second in Riyadh. The exceptional Nespresso experience combined with the highest quality coffees and innovative machines continues to attract enthusiastic coffee drinkers around the country. We are delighted to be able to offer our loyal KSA customers an even wider range of options to enjoy the Nespresso experience, alongside our existing Boutiques and online portal.”

Pierre Debayle, Regional Manager of Nespresso Middle East, Africa and Caribbean, commented, “Nespresso has consistently grown from strength to strength in the Kingdom over the last few years. The Centria Mall boutique offers people a place to enjoy the ultimate coffee experience. It is a sign of vitality and dynamism of our brand in the Kingdom. Our ambition is to continue to develop our brand by showing the exceptional quality of our products and the excellence of our service. The expansion of our boutique network is a key pillar of our strategy along with the development of our online presence which is already successful via We want Saudi Club Members to benefit from the full brand experience.”

The Nespresso Boutique will provide customers with a spacious and comfortable coffee tasting and shopping experience with designated zones displaying the wide variety of Grand Cru coffee on offer, along with an accessory display adjacent to the full selection of Nespresso machines to suit every style and preference.

The Boutique has been designed to provide a personalized service and respond to specific needs of Nespresso clients. For those who prefer a full immersion in the art of Nespresso coffee tasting, a Coffee Specialist is at hand to guide them through the extensive selection of Grand Cru coffees, creating a personalised journey for each client. Boutique visitors can also learn more about the world of Nespresso; its unique brewing and extracting system and its range of coffee machines and accessories.

With a selling area of 58 square meters, the Nespresso Boutique will serve a discerning clientele of visitors to the Centria Mall and is sure to be a huge success in Riyadh. The opening of the Centria Mall boutique comes on the heels of the launch of the new Inissia machine in March. The charming Inissia machine, inspired by fun, clever and highly functioning design articles, represents simplicity at its best. Streamlined for maximum efficiency, the Inissia machine lives up to the brand’s reputation for high end technology and is available now at the new boutique.

For more information, please contact:
Malek Abderahman
ASDA’A Burson-Marsteller
Tel: 0126067202, Ext: 200