NEW brand concept introduced for fashionable youngsters across the UAE

June 22, 2014 3:02 pm

Sacoor Brothers, the leading international fashion and lifestyle brand has added yet another milestone to its 25 years legacy of fashion excellence and innovation with the global launch of their new brand concept Sacoor Kids in the UAE. The first of these innovative new fashion boutiques are opening at Al Wahda Mall in Abu Dhabi and Mirdif City Centre in Dubai.

The Sacoor Kids boutique, a brand new concept dedicated to children’s wear, offers boys and girls aged 2 to 12 years old stylish clothes with a classic appeal. The unique new boutique format features a ‘kids only’ game tent, complimentary goodie drawers, interactive in-store activities and family portrait services. The stores also provide Sacoor Kids nannies who can keep an eye on the younger shoppers, allowing parents to shop at their leisure. The decision to open Sacoor kids came in the wake of the successful introduction of a specialized children’s line in Sacoor Brothers boutiques around the world.

“The Sacoor Kids collection has proven to be a bestseller in its own right but now it needed its own space in order to do justice to the premium children’s line,” said Hugo Carriço, the Marketing Manager. “We are very proud to be introducing a new boutique concept, to cater to families and their unique shopping needs.”

The decision to open their first Sacoor Kids boutiques in the world in the UAE demonstrates the enormous success the brand has experienced in the country in recent years and the growth of the country as a global center for fashion and retailing excellence.

Reflecting Sacoor Brothers premium style, the Sacoor Kids line includes suits, hats, blazers and handbags as well as classic polo’s, shirts and dresses. The new Kids collection reinforces the commitment that Sacoor has that style is timeless and should start young and every item promises the highest quality of design and finish while maintaining a sense of classic elegance.

A world premiere that makes kids’ dreams come true

Commenting on the decision to premiere this new global concept first in the UAE Hugo Carriço added: “The UAE is a hugely fashionable country populated by parents and children who are stylish and fashionable. Parents love to dress their children in premium clothing as a reflection of their own personal style. Sacoor Kids provides the same excellent quality as Sacoor Brothers, tailored to the young consumer.”

The beautiful storefront facades that have been designed for Sacoor kids have been created to reflect the soothing environment of a family beach house. The nautical theme boasts bright and cheerful interiors with a seafront atmosphere brought alive with sophisticated design.

The boutique’s interior provides a beach- like ambience for parents selecting the perfect outfit for their children. Various marine inspired elements like seashells, surfboards and panoramic seafront pictures scatter the space and highlight the premium Kids wear line.

Sacoor Kids specially designed retail environments boast interactive attractions to keep kids occupied while parents peruse the retail sections.

Located at the center of the boutique is a ‘Kids Only’ tent. This fun filled interactive space caters to the imaginative world of children, allowing young customers to enjoy complimentary entertainment ranging from new age gaming tablets to classic games and toys.

The voyage of discovery doesn’t stop there as weekends and special occasions are full of fun in-store activities including face painting, balloon modelling and clown performances.

The Sacoor Kids nannies are specially trained staff members who are available to take care of children while allowing adults to shop in a relaxed manner.

To ensure a memorable shopping experience for the entire family, Sacoor Kids offers free portrait services to preserve your happy moments for eternity. In addition, the in-store monogram services give purchases a personal touch, providing a unique selling point for the brand.

Sacoor Kids is located on ground one, Fashion Boulevard, of the Al Wahda Mall and on the 1st floor South West walk of Mirdif City Centre.

For more information on Sacoor Brothers and Sacoor Kids, please contact:
Wesam Fadel
Account Manager
T +971 04 295 3456