The Pearl-Qatar, Al Siddiqi Holding sign landmark agreement for opening 8 renowned international brands at Island

February 4, 2014 12:20 pm

The Pearl-Qatar, one of the largest urban developments in both Qatar and the Middle East, has signed a contract with Al Siddiqi Holding to open 8 world-renowned restaurant brands and luxury fashion outlets in Porto Arabia and Medina Central districts of The Pearl-Qatar.

The agreement was signed by, Mr. Ehab Kamel, General Manager, Retail Leasing at The Pearl-Qatar, and Mr. Aly Delawar, Board Member of Al Siddiqi Holding, on Monday, February 3rd, at the Sales and Marketing office of The Pearl-Qatar, “Oyster”. Senior officials of the two companies were also present at the agreement signing ceremony.

The landmark agreement will see the opening of the exclusive Italian restaurant brand, “Biella”, that will offer food-lovers the famous taste of Italian dishes along with various other European cuisines, and the “Lord of The Wings” restaurant in ‘Medina Central’ district – specifically designed to suit families and visitors looking for a lifestyle of serenity, while the rest of other high-end retails outlets run by the group will be located at Porto Arabia.

It may be mentioned here that Al Siddiqi Holding has already opened a branch of “The Noodle House” restaurant, the most prominent in its business portfolio, at The Pearl-Qatar, which now receives patrons on a daily basis.

Likewise, Al Siddiqi Holding will open a chain of world-renowned restaurants and fashion outlets at The Pearl-Qatar. This will include the first “Tike” Turkish International Restaurants franchise in Qatar.

Tike was an initiative that started in 1998 in Istanbul by four cousins from Adana. The Restaurant is famous for its traditional grilled chicken and lamb kebabs, transforming kebab from a casual dining affair to a fine dining experience in locations across Greece, Turkey, Ukraine and, now, Qatar.

Similarly, Al Siddiqi Holding other plans include, the opening of a number of luxury fashion and hospitality brands at The Pearl-Qatar, including the elegant Lebanese restaurant “Wafi Gourmet”, expected to become an instant hit once it opens its doors for diners in Doha.

Other openings by the same group will include Biella Italian Restaurant, a unisex fashion outlet – Frankie Garage – as well as Migato, a shoes and leather store. In addition, Al-Siddiqi Holding will also the first branch of “Kas”, the Australian brand that specializes in home furnishings and stylish household items.

Commenting on the agreement, Mr. Ehab Kamel, General Manager, Retail Leasing at The Pearl-Qatar, said, “The agreement is in line with The Pearl-Qatar’s strategy of attracting new international brands to the Island, essentially diversifying the shopping and dining experiences at the Island, and is aimed at finding the most important business partners who have a strong balance sheet and distinctive trademarks.”

Mr. Ehab Kamel further said, “Our endeavor at the moment is to focus on providing all what we had promised to our investors and residents, in terms of investment returns and services in this extraordinary Island.”

“With commercial spaces of about two million square feet ready at Porto Arabia and Medina Central, we will aggressively pursue our expansion plans by attracting leading global brands to open outlets here,” added Mr. Ehab Kamel.

Mr. Ali Delawar, Board Member of Al Siddiqi Holding in his statement said, “The Pearl-Qatar is a unique and elegant shopping destination of world reputation and stature, and we are confident that our global series of brands will contribute to the Island’s reputation as a destination for tourists and shoppers alike.”

He said that The Pearl-Qatar is distinct from other shopping centers and malls, because of its upscale designs and entertainment facilities and services that offer world-class facilities to suit all families.

It is worth mentioning that the Al Siddiqi Holding is one of the most dynamic business group in Qatar, with a wide range of business portfolios that span from the hospitality industry to the world of fashion. It operates a number of luxury brands in the world of cuisine, such as “Biella “, “The Noodle House” and “Wafi Gourmet”. The group also runs a fashion store chain- “Al Motahajiba “, specializing in the design of the Arabic traditional wear for women in the Middle East.


Mohamed Al Fatih Ahmed
Senior Editor
Marketing & Communications Department
United Development Company
Doha, Qatar
Direct: +974 4409 8530
Office: +974 44098 416