The Pearl-Qatar joins World Observance of Earth Hour, unveils ‘Trash to Treasure’ Art Project

April 1, 2014 9:29 am

Lights at The Pearl-Qatar were dimmed Saturday, March 29, from 8:30 p.m. to 9:30 p.m. to join millions around the world in celebrating Earth Hour, a celebration that begins in New Zealand and progresses around the world, passing to the Middle East and Europe before culminating in the Pacific Time Zone of the United States.

Exterior lighting, non-essential interior lights and lights at many of The Pearl-Qatar’s residential units and retail outlets and restaurants were turned off or dimmed considerably during the celebration, uniting the Island – The Middle East’s most innovative urban development, with some of the world’s other famous landmarks such as the Eiffel Tower, Burj Khalifa and the Empire State Building, all dimming their lights to promote energy conservation and environmental responsibility.

“Our goal in celebrating Earth Hour is to highlight to people in Qatar and the GCC region that even taking the seemingly smallest measures to conserve energy and promote environmental sustainability is a big step in the right direction for communities, businesses and countries,” Badr Al Meer, Acting Chief Executive Officer of United Development Company, the master developer of The Pearl-Qatar, said.

Conserving energy and protecting the environment are key strategic imperatives for United Development Company and its flagship Island development, The Pearl-Qatar, which had announced last week the launch of “The Trash to Treasure” Art Project 2014 at the Island, in association with the Qatar Green Building Council. The project had commenced on March 21 and was completed yesterday, highlighting The Pearl-Qatar’s Earth Hour celebrations and its commitment to the environment.

Making use of waste produced by people, the “Trash to Treasure” project brought people who share common values about the environment together. A large number of volunteers from all walks of life worked together to complete a stunningly beautiful art project in the form of a pond with water, fish, birds and flowers. The volunteers were involved in all stages of the project from collecting, sorting, and assembling the plastic components constituting the 3D pond project.

Created artistically by using more than 60,000 bottle caps, bottles, bags, plates and spoons, the Pond Project highlighted the amount of waste that people produce and introduced ways in which people can turn trash into beautiful and appealing art projects, consequently raising awareness about the importance of reducing, reusing and recycling waste.

The Pearl-Qatar has an excellent environmental program including the banning of plastic bags on the Island. It also has an established Environmental Affairs Department that regularly runs projects and programs with the aim of protecting and enhancing Qatar’s unique environment.