Rasasi Perfumes’ charm to spread across Bahrai

January 30, 2014 5:54 am

The fragrance and cosmetics market in Bahrain is on a threshold of a major growth curve – and the market is expected to touch sales worth $29.9 million by the current year amidst positive growth trends in other parts of the GCC, according to a study by Euromonitor International.

With such a growth potential on offer especially in the perfume industry in the region, Rasasi Perfumes – one of the leading fragrance brands across the GCC region – is targeting a strong growth in its retail presence in the Kingdom with its recent launch in SAAR Mall.

The company plans to open new stores during the year and beyond. Rasasi currently operates 8 stores in Bahrain across Bahrain City Centre, Hidd Mall, Seef Mall with a recent launch of SAAR Mall. Rasasi’s expansion is part of its strategic growth plans to remain at the forefront of the beauty retail industry by consistently expanding its reach across the region and making it more accessible to its customers.

Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “The average spend on perfumes is relatively higher in the Gulf than in other parts of the world as fragrances and perfumes are an important part of the Gulf lifestyle coupled with a high disposable income. Bahrain is a key growth market for us in the Gulf region, and we see a massive growth opportunity in the country. Our objectives through this aggressive expansion in Bahrain are aimed at being more accessible to our customers and meet their varied requirements.”

Rasasi’s business has grown steadily over the years since its inception nearly 34 years ago and has been successful in operating over 115 stores across the region – in Qatar, United Arab Emirates, Oman, Bahrain, Kuwait and the Kingdom of Saudi Arabia. Rasasi stores are conveniently located at prime locations across all the countries, which are easily accessible by end-users and customers.

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