Roche Diagnostics Middle East launches region’s first comprehensive Roche Blood Safety Solution portfolio at Arab Health

January 29, 2014 7:57 am

Roche Diagnostics Middle East launches the first comprehensive blood screening portfolio from one direct source at Arab Health 2014. The first of its kind in the region, the Roche Blood Safety Solution (RBSS), the only comprehensive portfolio of advanced serology screening and Nucleic Acid Testing (NAT) technologies, delivers industry-leading reliability and workflow efficiency for blood centers, bringing peace of mind to both physicians and patients in the Middle East.

Reaffirming RDME’s dedication to providing first class diagnostics solutions in the region, the launch of RBSS now enables patients in the region to benefit from a dedicated, safe and efficient, reliable blood supply. The blood supply is made safe by a reduction in the manual steps, as well as excellent state-of-the-art assay sensitivity and genotype coverage. Laboratory efficiency is maximized with cutting edge technologies such as Electrochemiluminescence (ECL) and polymerase chain reaction (PCR), benefiting from high specificity and NAT real-time-target-discrimination. The systems provide the highest reliability with less downtime, full traceability and excellent cross contamination control.

“Owing largely to our dedication to safeguard the world’s blood supply through technological innovations and drug development, Roche Diagnostics has become the preferred partner in the Blood Bank Industry,” said Michael Heuer, President of Europe, Middle East, Africa and Latin America at Roche Diagnostics.

“RBSS benefits from the design, support and streamlined supply chain that you would associate with the world’s most sustainable healthcare company. We are proud to bring RBSS to the Middle East,” added Moritz Hartmann, General Manager of Roche Diagnostics Middle East. “Among the breakthroughs pioneered by Roche Diagnostics were the first commercial PCR kits, NAT and ECL technology, which offer the most comprehensive viral coverage, in a single platform.”

Reliability is an absolute requirement when purchasing workflow solutions. Blood screening is no exception, with dependable systems that help blood centers enhance workflow and minimize processing time. Roche offers service and support in all its workflow solutions, including the RBSS blood screening platform. The RBSS workflow solution is driving the concept of absolute automation and setting new industry standards that will change the way laboratories think and work in diagnostic testing. All molecular testing processes will be brought together in a fully automated solution without the need for any manual transfer steps, with results calculated automatically and sent to the laboratory information system.

Furthermore, support structures specific in the Middle East ensure operation of the systems with less downtime. The ease of operation, coupled with ease of training, ensure that staff are competent in the use of all RBSS systems.

Arab Health Exhibition & Congress is the largest healthcare event in the Middle East. Established 39 years ago, Arab Health provides a platform for the world’s leading manufacturers, wholesalers and distributors to meet the medical and scientific community in the Middle East and subcontinent. Visit the Roche Diagnostics stand at MC10 from 11am-6pm for more information and demonstrations.


Shaheena Usman
H+K Strategies
+971 4 3344 930