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SADAFCO expands its portfolio with launch of new products

February 16, 2014 12:44 pm

In line with its commitment to continuously introduce great-tasting, superior-quality food items, Saudia Dairy and Foodstuff Company (SADAFCO) recently introduced Saudia Sensations Premium Ice Cream on a stick.

Sensations offers the tantalising delight of creamy vanilla ice cream wrapped in a blend of pure Belgian chocolate and crispy almonds.

Developed by SADAFCO’s Marketing and ice cream mmanufacturing teams at its ISO 22000:2005 certified Ice cream Factory in Jeddah, Sensations complements the company’s premium ice cream portfolio that includes Sandwich, UFO, More and Saudia Premium Vanilla and Chocolate Cones.

Commenting on the launch of Sensations, SADAFCO Director Marketing, Mohammed Attar, said, “As the Saudi ice cream market leader, we understand that consumers in Saudi Arabia relish high quality and great-tasting ice creams. This insight is a key driver for us to continuously innovate and expand our premium ice cream portfolio.” “Sensations is a perfect blend of rich and delicious ingredients that will make it the preferred choice for consumers of all age groups,” he said.

Sensations comes in a 105ml size and is offered to consumers in an attractive packaging at a competitive price.

For more information:
Kevin Udemans
Manager Projects and Communication
Saudia Dairy and Foodstuff Company (SADAFCO):
Tel: +96626293366

Nesreen Hijazi
GolinHarris Jeddah
Tel: +96626502741