Samsung Electronics Levant launches UHD Curved TVs in Jordan

May 17, 2014 12:04 pm

Samsung Electronics Levant, a global leader in digital media and digital convergence technologies, and Hikmat Yassin Sons & Co. launched its breathtaking 2014 UHD TV lineup in Jordan including the world’s first Curved Ultra High Definition (UHD) TV.

The groundbreaking technology takes viewers one step closer to reality, with its advanced technology and sophisticated design.

“At Samsung, we understand that the home entertainment experience is valued highly by our customers, and as such we are excited to introduce them to an unparalleled viewing experience, never seen before”, said Mr. Bumsuk Hong, President of Samsung Electronics Levant, “Our new lineup of curved and UHD TVs brings together exceptional design and picture quality, offering an immersive experience like no other.

Mr. Adli Yassin, General Manager of Hikmat Yassin Sons Co. commented on the launch by saying: “We are delighted to present the world’s first curved UHD TV in Jordan, the first of its kind that offers advanced technologies with a unique curved design to give a truly exceptional viewing experience”.

“We are also proud of Samsung’s leading position in the Jordanian market, as it illustrates the efforts we exert at Hikmat Yassin, from the elevated after-sales service to the new installment solutions, allowing customers to enjoy premium products without major financial endorsements”, he added.

Ahead of the Curve in Creating the Ultimate Immersive Experience

Ushering in a bold new era of riveting realism and mesmerizing immersion, Samsung is blending its innovative Curved TV design with its UHD TV technology. These TVs deliver a bold theatrical experience and fundamentally change the way the world views TVs, reinforcing Samsung’s leadership and setting the pace for innovation, design and content across the industry.

Developed with an optimal curvature of 4200R, Samsung’s curved screens offer a presence not felt on flat screens. Creating a wider field of view with a panoramic effect, the display seem larger than life, ensuring that no matter what your viewing angle, everyone can lay claim to the best seat in the house.

Providing the best picture quality from a normal watching distance of 3-4 meters, the combination of the curve and UHD technology creates the ultimate immersive viewing experience, bringing images to life and enveloping viewers in spectacular color, clarity and detail.

What’s more, Samsung’s Curved TVs are augmented by its proprietary Auto Depth Enhancer, which automatically adjusts contrast for a greater sense of depth, giving a 3D effect without the need for glasses. Color is further enhanced on these sets with Samsung’s PurColor technology, which reproduces color as film-makers envisioned, expressing more detailed shades.

Introducing a Better and Broader Samsung UHD TV Lineup

Thanks to UHD upscaling, featured on all Samsung UHD TVs, viewers are treated to the best possible picture, regardless of picture source. The proprietary technology converts Full HD, HD and lower resolution sources to nearly-UHD clarity through a unique four-step process that includes signal analysis, noise reduction, detail analysis and finally, upscaling, so everything looks better on Samsung UHD TVs. UHD Dimming technology also helps to further optimize picture quality by processing each block of a picture and delivering deeper blacks and improved contrast.

Samsung Curved UHD lineup (U9000) will be available in the following sizes: 78″, 65″, 55″.

The Samsung UHD lineup (U8500) will be available in five screen sizes, 65″, 60″, 55″ and 48″.


Maha Al Rawashdeh