Samsung opens a new brand shop in Abu Dhabi

March 2, 2014 2:14 pm

Samsung Electronics Co., Ltd. is continuing its expansion across the GCC with the opening of its eighth brand shop in the UAE. Located in Abu Dhabi’s Khalidiyah Mall, the new store carries Samsung’s latest line of consumer products, including TVs, mobile phones, tablets, printers, monitors and home appliances, and is the second brand shop to open recently.

“We believe that all of our customers in the region deserve people-first experiences with our devices, and our concept stores will continue to deliver on that as we grow within and outside the UAE market,” Mr. Young Soo Kim, President, Samsung Gulf Electronics said. “The Khalidiyah brand shop is not the first Samsung store in Abu Dhabi, but it sits in the heart of the capital, and represents Samsung’s delivery of a hands-on retail experience to every door.”

The Khalidiyah location marks another milestone in the partnership between Samsung and electronics retailer Jacky’s Retail LLC. Commenting on the latest launch, Mr Ashish Panjabi, COO, Jacky’s Retail LLC said, “We are pleased to manage the new Samsung brand shop at Khalidiyah Mall. The ongoing partnership between Jacky’s Retail LLC and Samsung Gulf Electronics has proved successful, with the expansion of Samsung’s portfolio on the showroom floor across three brand shops in three emirates. Samsung is one of the fastest growing brands in the country, and we look forward to providing a consistent and comprehensive retail experience to its customers.”

Shoppers at Samsung’s brand shops have access to teams of knowledgeable sales consultants, in addition to the complete range of Samsung products. The highly trained sales teams will be available at all times to guide customers through the features of all models across each product category, personalizing each shopping experience. Like its predecessors, the Khalidiyah location will also host a Customer Service counter to perform minor repairs on the spot.