Saudi Arabia bans energy drinks ads, promotion

July 2, 2014 2:17 am

Saudi authorities have started implementing a decision to impose a ban on publishing advertisements or carrying out promotion campaign of any energy drinks through electronic and print media or any other means, Saudi Gazette has reported. From Tuesday, the Saudi Food and Drug Authority (SFDA) will start punitive measures against those who violate the regulations issued by the cabinet. According to the March 3 decision, energy drinks companies, their agents, distributors and marketing firms will also be prohibited from sponsoring any sports, social or cultural events or carrying out any activity leading to their promotion.