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Schwarzkopf Professional launches ‘Shaping Futures’ initiative in Jordan with SOS Children’s Villages

September 2, 2014 2:40 pm

International haircare products company, Schwarzkopf Professional, introduced its global ‘Shaping Futures’ initiative in Jordan for the first time, in partnership with non-profit child welfare organization, SOS Children’s Village Amman. The social initiative is designed to provide young men and women from SOS Children’s Village Amman with the opportunity to learn basic hairdressing skills needed to establish a professional career and achieve financial security.

The four-week training program is delivered by volunteer hair experts from the United Kingdom, Scotland, Croatia, Poland, Lebanon and Jordan, all of whom will train 35 SOS Children’s Village Amman beneficiaries as professional hairdressers. The program covers a total of four modules: Consultation, cutting, dressing and color. During classes, students are given the opportunity to meet with local salon owners, enabling them to pursue careers in nearby salons once they graduate.

“‘Shaping Futures’ is about empowering young people with a professional skill that can improve their chances at independence and financial stability,” said Katarzyna Walo, PPS Manager MEA of Schwarzkopf Professional. “The initiative abroad has already seen our students thrive after leaving their SOS Children’s Villages, some of them even getting jobs immediately after completing their training. We hope to bring this success to Jordan.”

Since the end of 2010, Schwarzkopf International has rolled out ‘Shaping Futures’ to SOS Children’s Villages in 20 countries around the globe, touching the lives of more than 800 young adults. Over 200 volunteers have shared their passion for the craft of hairdressing through more than 40 training classes. More information about ‘Shaping Futures’ is available at www.schwarzkopf-professional.com/shaping_futures.

Tel: +962 6 585 4002/6
Fax: +962 6 585 3001
P.O. Box: 930391, Amman 11193, Jordan
Email: media@bidayacorp.com