Sharaf Media and Sony unveil photography training program for UAE students

April 2, 2015 7:31 am

Sharaf Media trainer holds Intro to Photography lecture.

Sharaf Media, an Emirati media and advertising agency, and Sony Middle East and Africa FZE have unveiled an ambitious mentorship and skills training program targeting school students across the UAE which will equip and expose their young, creative minds to the exciting world of professional photography.

Aimed at school-going teens aged 15 years and above, ‘Intro into Professional Photography’ is part of the Sharaf Media Corporate Social Responsibility (CSR) program, a series of projects spearheaded by the company to encourage and nurture local talent of the UAE.

Launching at the government-owned Al Ebdaa Model School in Dubai,the four-week, entry-level course will provide technical and practical training to students on how to make the most of any digital single lens reflex(DSLR) Camera in general and the new technology of Sony professional camerasin particular, including proper manipulation of professional photography equipment as well as the more creative aspects of the art, such as shot framing and composition.

The program will continue for a period of one year, with each institution nominating 30 students to participate in the training course in order to spark awareness on the most recent technology in photography. The first three weeks involve dedicated training sessions, culminating in photography assignments during the final week. The team that wins the best photography assignment from each school will participate in a live shooting project with the professional Sharaf Media team, where they will gain valuable industry experience on top of exciting awards from Sony.

For the duration of the course, three weeks will focus on training sessions whilethe final week will be dedicated to the production of a practical photography project. “The reason the course is only four weeks is because we want to make it manageable for students who are also busy with school work. By giving them a convenient schedule, they are able take advantage of this learning experience and add a new set of practical skills that they can use later in life. What is especially interesting about this program is that the most talented students from the program will get to work with professionals from Sharaf Media and will gain exposure to the workings of real-life media production,” Yusuf Wahdan, GM of Sharaf Media explained.

Yasser Sharaf, Founder of Sharaf Media, explained that the CSR program was inspired by H.H. Sheikh Mohammed bin Rashid Al Maktoum’s vision of developing the youth of the UAE. “As a pioneering local media agency, we believe that it is our responsibility to give back to the community and launch efforts to shape the minds of the youth as future leaders. Nurturing the talents of our local youth and inspiring them to contribute in one of the most important creative industries of the 21st century will benefit our nation greatly. We are very delighted to have Sony as our partner in this important endeavor to cultivate our next generation,” he added.

For his part, Mr. Kenta Akiyama, Head of Digital Imaging Division at Sony highlighted Sony’s commitment to cultivate and empower future photographers through skill and knowledge transfer. “As a global leader in photography, Sony fully supports this initiative as it fits perfectly in our quest to help young talent develop the necessary skillset in photography by introducing them to our advanced technology and allowing them access to our unmatched expertise in digital imaging,” Mr. Akiyama concluded.


AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.