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Shawarma Time opens its door for franchising throughout GCC with Francorp Middle East

April 7, 2014 4:13 pm

Shawarma Time recently signs up with Francorp Middle East, the franchise consulting leader to develop its franchise system and meet the increasing demand of the growing market niche for healthier shawarma experience.

Shawarma Time, a popular shawarma restaurant in Abu Dhabi signs an agreement with the US based franchise consulting firm, Francorp, through its regional office in Dubai. According to the agreement, Francorp will design and develop the full franchise program for Shawarma Time, whose goal is to expand its operations throughout the GCC and beyond.

Shawarma Time aims at fulfilling the gap between health conscious Shawarma lovers while enjoying the real taste of meat at high hygiene standards by offering Shawarma with less fat, more meat and in many different ways; at a purchasing experience that is pleasant, hygienic and modern. It was developed on four core elements: to offer something new and unusual, to relate it to ‘shawarma’, to prepare it with the best quality ingredients and to present it in the most neat and classy way.

Managing Director, Ms. Lillian Joumah expresses candidly that, “Our mission is to educate the community on the importance of selecting Shawarma food restaurants that are healthier and tastier in order to enjoy a happier life. We are excited to tap into new markets and reach out to many thousands shawarma fan across the region with our franchising deal with Francorp and formulate a robust franchise system that is consistent and deliver values across all future outlets”.

“We, at Francorp, are very excited to see franchises expand in the region,” commented Imad Charafeddine, President ME/LEVANT. “Franchising is becoming a necessity for many local businesses aiming at achieving more business successes. Franchising takes ambitious companies to new destinations and accelerate their expansion plans without direct investment in developing new branches, especially from emerging markets such as the Middle East.”

“We are pleased to add Shawarma Time to our exclusive clientele list and to offer them our franchise consultancy for their expansion program. It is due to their remarkable success as a pioneer in Abu Dhabi Food Market that we now have the opportunity to duplicate and clone their local success and know-how to others. Our commitment now is to implement our long-standing history of success, expertise and extensive experience to offer Shawarma Time a comprehensive full franchise development program,” concludes Imad Charafeddine.

For further inquiries, please contact:

Francorp Middle East
706, Single Business Tower
Sheikh Zayed Road, Dubai,
United Arab Emirates
Tel : +971 4 346 5000
Fax : +971 4 346 5005