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Silver Spoon Investments looks to rival inbound international restaurant franchises

April 1, 2014 1:23 pm

Founded by UAE businessman Salem Khalifa bin Dasmal, Silver Spoon Investments is currently working on three exciting concepts, and will open its first restaurant in May this year.

“I lived in the US for twelve years of my young adult life and was fortunate to have travelled the world both growing up and later in my career when I worked on the development of Tatweer / Dubai Holding’s leisure and hospitality businesses. During this time I had extensive exposure to the restaurant business and developed strong opinions on what works and doesn’t from a consumer’s perspective,” said Silver Spoon Founder Salem Khalifa Bin Dasmal.

“In the last few years I have witnessed a phenomenal transformation of the restaurant business in Dubai. We have amazing local talent now, in everything from design and operations to supply chain and logistics, and due to increased connectivity you can now practically bring anything and anyone from anywhere at a reasonable cost. In addition, we have high disposable incomes in the region and the consumer spend in the hospitality and leisure industry continues to grow.”

He added: “Given this transformation, we believe this is the perfect time for Silver Spoon to launch and to contribute to the success of home grown restaurants concepts in the region. There are great examples of locally created concepts that have already proven that this can be done, when done right.”

Silver Spoon’s brands will offer good quality food at an affordable price for people from all ages and cultures. The team is devoting a lot of time to the development of menus that are authentic to the cuisine and concept of the restaurants, and is looking to create an interactive and friendly service culture for its brands. In addition, the company is focused on impressionable and functional interior design, sustainability focused initiatives and innovative technology for its restaurant brands.

The group’s first restaurant will open in Jumeirah in May this year and will be a Japanese ‘back-alley’ style restaurant. Two additional brands will open in Dubai before the end of the year.

For more information please contact:

Lejla Charif
Head of PR In2 Consulting
+971 507492402