Spinneys to participate ‘Private Label Middle East’ exhibition

September 3, 2014 12:51 pm

Spinneys will participate in the Dubai exhibition ‘Private Label Middle East’, which will take place from 14 – 16 September 2014, in which it will showcase its products to interested distributors and retailers in the countries currently not having Spinneys operations, with the additional opportunity to explore franchise opportunities, Zawya reported. Spinneys has launched an initiative aims to export its Label products to global markets, predominantly in Asia, Africa and MENA countries as a result of the success of these products in its branches across the Arab world, as well as encountering a continuous demand for them by distributors in developing countries. Michael Wright, the Group CEO at Spinneys, called this initiative ‘A great leap forward towards our SPINNEYS 100 plan – the next 10 years plan taking us to the centenary of the formation of Spinneys – of bringing the qualities of the Spinneys brand to a greater number of eager consumers in new markets.