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Toy Triangle reports shift in parents’ buying behavior across GCC

April 24, 2014 10:24 am

Toy Triangle, the region’s largest distributor of children’s toys, has reported a major shift in the way that parents purchase toys for their children, right across the GCC. In response to this latest trend, Toy Triangle has launched a new website and social media platforms such as Facebook and Twitter, so that customers can easily access as much information as possible before making a purchasing decision.

CEO, Toy Triangle, Sabri Al Kathiri, said, “Parents are now doing much more research online before deciding what toys to buy for their children. This has been a common trend in other industries for a while now but as consumers become more knowledgeable about their purchasing decisions we have noticed a huge difference in the way that parents are deciding which toys are best for their children.”

“It is now much more common for parents to enter the toy store knowing exactly what they want to buy, following research they have done previously online. At Toy Triangle we have recognised that parents like to share product information on social networks and forums and take product recommendations from these sources. And so, we have now launched our very own Toy Triangle website and Facebook page and Twitter account so that parents can do just that,” he added.

On the Toy Triangle website www.toytriangle.com parents will find a comprehensive range of children’s toys across brands such as Barbie, Hello Kitty, Infinity Nado, New Bright, Ben 10 and a host of information about each product. Similarly, the new Toy Triangle Facebook page, https://www.facebook.com/TTCMENA and Twitter account @ToyTriangle or https://twitter.com/ToyTriangle will keep parents up to date with all of the latest launches and product information, which can be easily accessed on their smartphones and tablets.

This quarter, all parents looking for exciting and interesting new toys to entertain their children should keep their eye on the Toy Triangle website, Facebook page and Twitter account for the launch of Dragons, a line of immersive and imaginative toys inspired by DreamWorks Dragons: Riders of Berk, Slugterra, the epic science fiction boys action adventure game and Skwooshi, the cool new compound that stretches, molds, and shapes into amazing detail with no mess and will never dry out.

For more information, please contact:
Azeemuddin Ahmad
Asst. Marketing Manager
Toy Triangle
Mob: +971507268340

Mary Cerasa
Account Executive
BPG Cohn & Wolfe
Mob: +971569599225