Treedom opens in Dubai to support its expansion strategy in Middle East

February 19, 2014 1:47 pm

The Treedom Group, a luxury aromatic oud oil manufacturer and supplier to the global fragrance and perfume markets, has recently opened an office in Dubai, UAE, as part of its strategy to expand in the global wholesale and retail oud oil markets. The Dubai office will be the centre of distribution and customer support for the Middle East.

Dr. Andrew Steel, CEO of The Treedom Group, stated, “Treedom boasts a unique business model where it owns its entire value chain. We produce our own raw material, supply to manufacture, through to sales, both at wholesale and retail levels, of our oud oil products. Additionally, we have offered a white label service to manufacture products according to customer’s requirements. Our flagship sales channel is Dar al Oud luxury retail fragrance and cosmetic range which are sold online and through exhibitions and trade shows which are held in the region”.

Years of careful preparation and rigorous adherence to an innovative strategy has seen the company establish itself on a global level in all aspects of production, research and product development. Dr. Steel further commented that “these practices allow the company to keep developing itself as one of the leading global Oud Oil businesses”.

In order to meet the increasing demand for its Dar al Oud product range, the company’s strategy is to appoint qualified distributors and potential partners in the Middle Eastern region and around the world. The target for 2014 is to secure at least twelve active distributors who will assist in expanding the reach of Dar al Oud products.

For more information:

Sarunya Hansarikit
PR executive
Tel: +971 4360 5791 (Dubai), +66 2259 6455 (Thailand)