Yas Island launches group sales for hottest concert this May

April 19, 2014 10:43 am

Driven by demand from corporates, local businesses and social groups, Yas Island has launched group sales to offer packages for its ever growing range of experiences. The pilot for group sales will be Justin Timberlake, allowing families and groups to get together and experience Yas Island like never before.

With Justin Timberlake performing at du Arena on Yas Island on 23 May, groups of 15 or more will have access to preferential rates when they book together, they will also be offered coach parking to ensure easy access to du Arena. What’s more, Yas Island businesses are getting together to offer exclusive deals.

The Yas Island Rotana, Yas Viceroy and Crowne Plaza Abu Dhabi Yas Island have created special overnight stay packages to accompany this ticket offering, making it easy to enjoy more of Yas Island. O1NE Yas Island and some of the internationally known restaurants in Yas Marina have also crafted packages for an unforgettable experience, combining dinner, drinks and transport with tickets to see this super star perform live.

The draw to watch Justin Timberlake perform on his 20/20 Experience world tour, the best album of 2013, and then enjoy Yas Island’s hotels, 57 restaurants, its world-class theme parks, an outing at Yas Links, or a cruise around Yas Marina has proven a big hit.

“Yas Island created this group sales opportunity for the upcoming Justin Timberlake concert after several organizations came forward looking to bring large groups to previous concerts on Yas Island”, said Clive Dwyer, Director of Destination Management for Yas Island. “We have responded to market demand and created an entertainment offering for groups with limitless potential.The response to this special offering has been strong so far, and its success will enable us to best create group ticket sales for future concerts on Yas Island, making it the ultimate destination for corporate and large group of friends looking for a unique entertainment experience. ”

The Justin Timberlake Group Sales initiative is part of a pilot programme focused on establishing the Yas Island group sales model and platform. The development of the platform will have a knock-on effect and give Yas Island the opportunity to develop bespoke products for groups, while testing the market for response and refining the product.

Eventually, group sales packages that will involve multiple Yas Island experiences, including concerts, golf, accommodation, food and beverage deals, and theme park experiences, will be the perfect pairing with team building events, employee incentive programmes, festive get-togethers, and more.