Zakat Fund partners with Roche to organize Colorectal Cancer Awareness Day

March 26, 2014 4:28 pm

With an aim to raise awareness on Colorectal cancer and encourage early detection through identification of the symptoms, Zakat Fund in partnership with Roche, organized Colorectal Cancer Awareness Day at Officers Club in Abu Dhabi.

“This initiative is aligned with the social undertaking that our leadership has called for, which aims at raising awareness on colorectal cancer and the importance of early detection. We greatly value our partnership with Roche in facilitating our cause to help patients. Their patient access program has been very effective in reducing costs of medicines for patients with less income or no health insurance,” said Mohamed Sulaiman Al Balushi, Manager of Zakat Affairs Department.

“If detected in its early stages and treated accurately, colorectal cancer can be easily managed and cured. We encourage people to identify the early symptoms like a prolonged period of rectal bleeding, pain in the abdomen, irregular bowel movement or unexplained weight loss. We are hoping that the people who learnt about the disease today will in turn spread the information amongst others,” said Dr. Reyad Mohsen, Consultant Oncology Tawam Hospital.

The event provided the perfect opportunity for the attendees to learn directly from the industry experts. Through engaged discussions, thought provoking questions and answers, the attendees connected with each other on the common cause of fighting colorectal cancer. The walk-through colon received a lot of interest with people taking turns to undertake the guided tour and learn about the different stages of the cancer.

Zakat Fund has been helping needy patients receive accurate treatment since 2009. In 2013, they had helped 2000 patients out of which 367 were cancer patients. Helping patients is one of the key focus areas for the organization, in addition to other areas like education of the youth, orphans, financially challenged families and humanitarian causes.

Colorectal Cancer is the third most commonly reported cancer in the world accounting for more than 600,000 deaths worldwide every year. Cancer caused 13.9% of all deaths in Abu Dhabi in 2012, out of which 9.9% was due to colorectal cancer.


Lavanya Mandal
Memac Ogilvy PR
+971 52 8126577