ZESPRI kiwifruit arrives in Saudi Arabia

June 8, 2014 1:43 pm

ZESPRI, the world leader in premium quality kiwifruit, has launched in Saudi Arabia with ZESPRI SUNGOLD Kiwifruit. Partnering with leading fruit distribution company Mohammed Abdallah Sharbatly Co. Ltd who’s footprint across the Kingdom includes 10 branches, ZESPRI believes that the combination of a strong global brand and a market-leading disribution partner, provides the recipe to success in Saudi Arabia.

Based in New Zealand, ZESPRI is 100% owned by kiwifruit growers, employing almost 300 people and representing 2,700 growers. ZESPRI is the world’s largest marketer of kiwifruit and is present in more than 60 countries accounting for 30% of the global volume with sales revenues of SR5bn.

“We are excited to launch ZESPRI to the Saudi market with a new variety of kiwifruit, ZESPRI SUNGOLD which offers a host of nutritional benefits,” said Ben Hughes, Regional Marketing Manager, MENA ZESPRI International Limited. “Our success around the world is built on solid foundations, working with experienced distrbutors who understand local conditions and the markets in which they operate. We believe we have found the perfect partner in Sharbatly to establish and grow the brand in the Kingdom with a common goal – to succeed and succeed well,” he added.

ZESPRI SUNGOLD kiwifruit contains three times more Vitamin C than oranges, providing a significant boost to the body’s immunity, and the nutrition of ten apples, making it the ultimate healthy snack.

Full of vitality, ZESPRI SUNGOLD has excellent health promoting properties that assist the body’s uptake of iron and vitamin C. Even better, it contains many of the same vitamins and minerals as ZESPRI GREEN kiwifruit, but with slightly higher levels of vitamin E and folate. Containing actinidin, ZESPRI improves digestion and is recommended as an ideal choice for breakfast.

As with all ZESPRI kiwifruit, ZESPRI SUNGOLD kiwifruit has a sweeter taste when it is softer. Naturally ready to eat – simply cut it in half and scoop out the flesh with a spoon.

For further information contact:
Yahya Hamidaddin
Adalid PR
Email: yahya.hamidaddin@adalidpr.com

Megan Kemp
iris Worldwide
Email: megan.kemp@iris-worldwide.com